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After Groupon and Pinterest, let’s take a crack on how native mobile ads could look on Tumblr as we do every week. Let’s start off by reminding Yahoo too wants to kill banner ads in favor of native ads. But how will that look like?

Who knows maybe, they will inspire the companies we’re covering! Poke to @marissamayer@DavidKarp and @ksavitt

Today’s Case: Tumblr

How...

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We announced it last week with the blogpost “How would native ads look on: Pinterest” ; every week, we’d like to showcase a famous iOS app, and train ourselves to create beautiful in-stream native ads for them.

Who knows maybe, they will inspire the companies we’re covering!

And it seems like we came ahead of a really hot topic with Pinterest whose Brand-Incentivized Pins would have required disclosure

Today’s Case: Groupon

How Groupon iPhone app is designed?

Groupon is a nicely designed application, every deals follow a simple format.

They are composed of a picture, a text located on the bottom of the picture which describes the offer. Below the picture, you have a white space,...

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Google has just pushed an important new update to their terms of services with a big focus on what is not allowed in terms of advertising and app promotion. This is going to have a big impact on the industry.

Google Play

We wanted to dig a little deeper and try to understand what this means for mobile native advertising (if you don’t know this growing trend, here is a possible definition). When everyone is taking a step at creating a more integrated ad experience, it is important to really bear those aspects in mind. Here is what we understood.

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We launched last week the Sashimi ad format, and every developers we met are very excited about it. A few apps are already live with it and many more coming soon.

Sashimi is a very versatile in stream ad format, so developers can implement “Facebook ads on steroids” the way they want. All they need is a little inspiration. But what do we mean by that?

Every week, we’d like to showcase a famous iOS app, and train ourselves to create beautiful in-stream native ads for them. Who knows maybe, they will inspire the companies we’re covering.

The point of this exercise is to create for each app a ”space” that...

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update march 31st: this was, a bit ahead of the date, a untasty flappy april’s fool. The funny part is that many truly thought we were going to do it. We even hesitated after a while… The only part that we truly wanted:  to kill the damn banner in the picture below.

We could not ignore the Flappy bird phenomenon craze. We had to find a way to leverage all those millions of eyeballs wasted on crappy banners day after day.

Crappy_Mobile_Ads__Photo

Because we believe advertising should be truly integrated in the experience of an app, we decided to invent a new generation of native ad format specifically...