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100k apps, announced today (only) by Apple. Not a word on the VERY long tail

Not sure why Apple has waited today to announce 100k apps in the App Store, which we and other announced  about a week ago

Of course this is a fantastic achievement and Apple does not forget to quote top success like T-Pain app

But what Apple is missing in their PR is the fact that the BIG majority of apps don't enjoy that success

Please take again a look at this stat we provided regarding the %of apps that are installed in more than 50% of the users...The conclusion is obvious

The store is built for hits. Not for the rest.

Don't look too far for the explanation. it is mentioned  by Apple

Apple continues to improve search and discovery with new features including Genius for Apps, App Store Essentials selections, sub category listings and more valuable customer reviews

So let's see how they play it out. At Appsfire we believe the solution is not in the App Store or even the Genius. And this is why we are growing day after day. 

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Comments (17)

Nov 04, 2009
iphoner said...
Apple should try to even out the sales by randomly featuring all apps on the appstores front page and not just those which their staff thinks as the best apps. Come on, how many of those featured apps turned out to be crappy (Camena, pixster, godaddy?) but those apps got a huge share of downloads. Give all other apps the chance, please!
Nov 04, 2009
joomdonn said...
Well apple is making good money because you have to PAY to put an app in the store. So i guess they are driving quantity and not quality, nor providing a proper user interface to properly select an app. This date is very revealing! Nice job. All those apps are a big fat marketing lure. Overall, who wants all that crap on a phone in the first place? Its just cutesie bragging rights. If I need to print a post office label, I'm going to do it in my office. Bottom line is all those apps do things half-assed and are much more cumbersome to operate than on a pc. But don't listen to me, I refuse to text on a phone, because it has an amazing feature that you can actually call somebody like real humans used to do and leave a long message that is much more fun and easy. People who are a slave to their stupid phone are a SLAVE. Period. It is a leash. Are you a dog or are you the master of your life? They need an app that automatically cancels your account and sets the phone on fire, and then sends you a declaration of independence.
Nov 04, 2009
jw armstrong said...
plot should have been log-log.
Nov 04, 2009
patrick said...
jw armstrong had it right... this should have been a log-log plot. A power-law distribution is completely expected for something like this.
Nov 04, 2009
aki said...
can i get #10000 value.
Nov 05, 2009
appmaniac said...
I want to be that app in the upper right hand corner! Its ranked like 9500 but over 75% of people have it installed on their phone
Nov 06, 2009
Simon said...
solution is clearly not in genius, or in any other recommandation service currently out there - Apple need to improve their search engine so iPhone marketers can become SEO experts AND they also need to provide developpers w/ an API to the App Store so ppl don't need to scrap it's content anymore, and 3rd pty service can start becoming really relevant
Nov 06, 2009
AppsFire Team said...
i don t think this is in apple dna to do such a thing

Nov 06, 2009
Joe said...
This is not an Apple problem but a developer problem. Learn to SELL, get up from your computer once an while and tell people about your app. What a concept?
Nov 06, 2009
AppsFire Team said...
well, this is only one of the reasons we mention in our post update here


there are other reasons too.

Nov 28, 2009
Cesar Jacquet said...
What do you think about the idea that Apple should propose a monthly subscription like phone operators to buy musics and apps instead of paying them one by one ? I am pretty sure that people will buy much more apps and music if they do that! As we send SMS everyday without thinking of their real price and we send much more SMS now than before when we paid them each by each. I hope that Apple will one day offer that style of subscription on the Apple Store !
Nov 28, 2009
AppsFire Team said...
i like the idea, but i doubt this will happen because this is not developers's or majors' interest to do so

Nov 30, 2009
heathmy said...
Can anyone tell me the quantity of "users" alluded to in the chart above? Elsewhere, I found 21MM quoted for number of iPhone users as of last spring. 1.76% of 21MM is about 370,000 downloads -- but does the 21MM universe correspond to the data above?
Seems like there is a curation opportunity for the other 99,000 apps in any case.
Dec 12, 2009
joe jeans said...
I have found so many interesting thing in your blog and I really love that Keep up the good work
Dec 12, 2009
AppsFire Team said...
thanks Joe
Jan 08, 2010
Gutilin said...
Very interesting. I just wanted to say that we thought it was easy to make money with the Appstore when we published our anti-theft app called Thief Buster and it took us a lot of effort in promoting everywhere before we started to have a reasonable amount of downloads. We had a killer app but nobody really knew it even existed. We made it to the top 1 in Spain after 2 months and are now at the top 100 in Israel and Singapor, but as long as you make it to the US Appstore you won't see the big bucks!.
Jan 08, 2010
AppsFire Team said...
Yep, this is not that easy for all app developers. even with great apps!

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