Apple is shaking the ad market, again. No more incent videos? No more incent downloads? No more “more apps”? Many developers are confused by what they can or can’t do regarding ad placement in their apps.

Well, what we do know is that if you’re using Appsfire, there is nothing you have to change, nothing you have to do. Business as usual.


Apple does not have a problem with ads at large but with incentivized mechanics that are related to the app store. We don’t and never will use any sort of incentivized mechanic. This is a choice we made from day 1. Our ad solutions are 100%  incent-free. Apple also seems to reject apps that are promoting others apps in a “more apps” button or in app galleries. We don’t offer any of that.

We know this music too well, having operated an app discovery app in the past. We’re building solutions that perform well, that look good and that can last. We’re not interested in the quick buck approach.

And therefore your apps are totally safe with our ads solutions. No need to hide them during submission (as some networks may suggest), no need to tweak your app or your code and play cat and mouse with Apple, no need to “wait and see”.

You’re all set with Appsfire.

Now if you want our two cents on this topic: For Apple it’s clean up time. They re not just looking at some form of ads they believe is detrimental to them, but any sort of action that may cause a negative or biased impact on the app store, whether this is about creating clone, or faking reviews, or manipulating ranks …that’s the big picture.

So if you want to be 100% safe, just avoid hacking the rules. Apple does not like hacks. Rules like 11.2 [“Apps utilizing a system other than the In-App Purchase API (IAP) to purchase content, functionality, or services in an App will be rejected”] or Rules like 2.25 [ promoting 3rd party apps in a way that is confusing or similar to the app store] or any rule.


Just don’t hack rules. There is plenty of ways to make ad money, of cross promoting or self promoting your apps. Pick the right one.