This interview of Ouriel Ohayon was originally published on HasOffers’ Blog, we would like to take this chance to thank our friends at HasOffers for this blog post.
To begin with, tell us a little bit about your background and what you’re doing now.
Appsfire has been involved with app promotion and discovery for the past 4 years. We actually were one of the first companies to address those issues with a successful consumer guide downloaded 12 million times. For many reasons including the way Apple started to enforce new rules on app discovery we decided to fade out of that activity and leverage our knowledge to build a proprietary ad network from scratch with a big focus on user experience (some will call that native ads) where we saw a big opportunity.