This interview of Ouriel Ohayon was originally published on HasOffers’ Blog, we would like to take this chance to thank our friends at HasOffers for this blog post.

To begin with, tell us a little bit about your background and what you’re doing now.

Appsfire has been involved with app promotion and discovery for the past 4 years. We actually were one of the first companies to address those issues with a successful consumer guide downloaded 12 million times. For many reasons including the way Apple started to enforce new rules on app discovery we decided to fade out of that activity and leverage our knowledge to build a proprietary ad network from scratch with a big focus on user experience (some will call that native ads) where we saw a big opportunity.

For the past 6 months we’ve released our new broad offering [...]Read more


As the World Cup hype dies down, everyone’s favorite US summer conference is back to San Francisco. Casual Connect SF has a very impressive speaker line up and it is shaping up to be their largest event yet.

Our personal favorite session is the Free 2 Play Games: A Year in Review, by Juan Grill, Steve Meretzky and Dave Rohrl. Make sure you catch it and let us know what you think.

We are more than happy to meet developers and showcase our native ads portfolio for Android and iOS. Appsfire will be proudly exhibiting there. Come say hello at the silver section, table #505.



Appsfire’s cofounder Ouriel Ohayon, was recently interviewed on the (really good) App Business Podcast about Apple recent decisions regarding app promotion, incentivized advertising and more. It’s really hard to figure out what’s right and what’s not. We’re taking a deep dive with “More apps” buttons, incentivized offer walls, “rewarded” videos and more. What’s possible? What’s not? Is incentivized advertising over? Is that a surprising move?


This discussion should help you see a little more clearly in a world of unclarity. One day Apple bans everything, then seems to bend on a few  things (Are they really??) but still reject apps, when some others [...]Read more


We love working and being close to developers and the startup scene, next week in France, it’s the startups festival!

For this occasion, Startup Assembly is organising events around France where startups are welcoming every person interested to know more about startups.

Appsfire is h-APP-y to organise an open door afternoon on Thursday 12th June 2014 between 2pm & 5pm.

We decided to organise a chilled out event, but if you are a developer who wants to know more about Appsfire solutions, Appsfire team will be happy to answer all your questions.

So what’s the official program?

Ping-Pong Challenge Baby-Foot Challenge All day cookies, milk & orange juice and coffee (and even ice-cream if the weather is good)

If you want to participate, you need to register on Startup Assembly website. (registration compulsory)

We also recommend you [...]Read more


After Groupon and Pinterest, let’s take a crack on how native mobile ads could look on Tumblr as we do every week. Let’s start off by reminding Yahoo too wants to kill banner ads in favor of native ads. But how will that look like?

Who knows maybe, they will inspire the companies we’re covering! Poke to @marissamayer@DavidKarp and @ksavitt

Today’s Case: Tumblr

How Tumblr iPhone app is designed?

Tumblr post are based on cards divided into 2 parts by a picture in the middle.

The top part is composed of a profile picture and a username on the left ; and [...]Read more