Since the beginning of Appsfire Ad Network, our goal was to push the boundaries of how ads should be implemented on mobile applications (and consequently to kill the crappy banners like this one, or this one, or this one...), so we launched several native & innovative ad formats: Sushi v1 & v2, Ura Maki, Sashimi, Udon Noodle, and Chirashi.


If we certainly want to kill the banner as it exists, it does not mean the banner cannot work when built right.

The next logical step was to apply what we […]Read more


At Appsfire, our goal is to push app developers to consider advertisement as a product and help them to implement it properly in their applications.

We encourage them to use native ad formats such as Sushi or Sashimi. These formats allow the developers to keep control of their apps without compromising the monetisation.

A great integration is a way to respect your users – it’s a win-win situation: 1- Users won’t be disturbed by ugly, non-disclosed, intrusive advertisement, 2- Publishers won’t kill their app design and user experience, and will have a better CPM, 3- Advertisers will have better engaged users.

Join Appsfire now to start implementing our native ad formats.


The process to convince app developers is long, […]Read more


Last week, Appsfire had a booth at the AppDays in Paris, France: it was a great event.

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We meet several people working in mobile apps from small developers to big companies and we have been able to show them how Appsfire is innovating in the mobile ad business.

We were also running a workshop where we gave our audience the best practice of the “native ads”. The slides are in French but most of them are understandable.



This interview of Ouriel Ohayon was originally published on HasOffers’ Blog, we would like to take this chance to thank our friends at HasOffers for this blog post.

To begin with, tell us a little bit about your background and what you’re doing now.

Appsfire has been involved with app promotion and discovery for the past 4 years. We actually were one of the first companies to address those issues with a successful consumer guide downloaded 12 million times. For many reasons including the way Apple started to enforce new rules on app discovery we decided to fade out of that activity and leverage our knowledge to build a proprietary ad network from scratch with a big focus on user experience (some will call that native ads) where we saw a big opportunity.

For the past 6 months we’ve released our new broad offering […]Read more


As the World Cup hype dies down, everyone’s favorite US summer conference is back to San Francisco. Casual Connect SF has a very impressive speaker line up and it is shaping up to be their largest event yet.

Our personal favorite session is the Free 2 Play Games: A Year in Review, by Juan Grill, Steve Meretzky and Dave Rohrl. Make sure you catch it and let us know what you think.

We are more than happy to meet developers and showcase our native ads portfolio for Android and iOS. Appsfire will be proudly exhibiting there. Come say hello at the silver section, table #505.