Today marks a new beginning for Appsfire as we’re joining Mobile Network Group, one of the fastest growing mobile ad tech companies in Europe.

About a year ago, we took a big bet with Appsfire and decided to leave our prior app discovery activities and focus on developing innovative and native advertising technologies for the new generation of mobile apps. We wanted to make ads look better, perform better and suck a little less. We quickly started to attract interest from the market and to power in-app monetization for hundreds of apps including some of the largest in the world.

Today, we’re happy to announce Mobile Network Group has acquired Appsfire. As an ad […]Read more


This week i had the opportunity to lead an interesting debate at the Influencers series in the presence of many thought leaders from small and large corporations in Silicon Valley. I chose for this occasion to discuss the current status of native advertising and the dark zone in which it evolves.

This may sound counter intuitive as all the indicators and media buzz point to a glowing future for Native Advertising, which we’re told should raise soon 5 billion dollars in spend.


Spending On Native Ads Will Soar As Publishers And Advertisers Take Notice Business Insider

So how something so promising and rising, can be in such bad shape?

For this you have to take another set of glasses and look carefully at […]Read more


A few months ago, when we decided to shift our focus to become a fully fledged ad network with a differentiated native and proprietary approach, two questions were raised. Indeed our ad units were original and good looking and did not ruin the app experience but would they perform well? Would they be adopted by big names in the industry?

Well a few months later we’re thrilled to announce that we’ve managed to convince great names in the industry who are now part of our publisher mobile ad network. This is a great validation for us and a promising milestones for things to come.

Cutting to the chase, here is the list of our newest and […]Read more


[English version of an original post in French published on]

The internet has been available to all for the past 20 years or so. However, the masses have only started flocking to it a decade ago thanks to ubiquitous high speed internet access, within the confines of the office, at home, from the desktops or laptops, the unmobile devices. Since then, the audience has become massive, giving advertising the eyeballs it badly needs to start spreading those banners all over the content: top of the page, skyscraper verticals, or unashamed overlays. Advertising online has become more subtle, complicated, convoluted, by ways of cookies, those breadcrumbs we leave behind us and saying so much about our digital whereabouts… we have gone far beyond the very first banner ad published on in […]Read more


Andy Baio has a very thoughtful piece on how the App Stores (plural) could gain by adding a true social layer and help users find better apps for them.

Andy is right. Very little has been done to change the rules.

All the updates we’re seeing with the App store are about preserving the same model based predominently on editorial curation. Even IOS8 is mostly about cosmetic changes and not about a deep revamp that will change the rules. Andy is suggesting to add some identity layer, a way to follow users, get the recommendation from your friends and organizing a feed of information in the App store the same way Apple tried to build it for music and Ping (but with a failed implementation).

[…]Read more