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This week i had the opportunity to lead an interesting debate at the Influencers series in the presence of many thought leaders from small and large corporations in Silicon Valley. I chose for this occasion to discuss the current status of native advertising and the dark zone in which it evolves.

This may sound counter intuitive as all the indicators and media buzz point to a glowing future for Native Advertising, which we’re told should raise soon 5 billion dollars in spend.

 

Spending On Native Ads Will Soar As Publishers And Advertisers Take Notice Business Insider

So how something so promising and rising, can be in such bad shape?

For this you have to take another set of glasses and look carefully at […]Read more

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A few months ago, when we decided to shift our focus to become a fully fledged ad network with a differentiated native and proprietary approach, two questions were raised. Indeed our ad units were original and good looking and did not ruin the app experience but would they perform well? Would they be adopted by big names in the industry?

Well a few months later we’re thrilled to announce that we’ve managed to convince great names in the industry who are now part of our publisher mobile ad network. This is a great validation for us and a promising milestones for things to come.

Cutting to the chase, here is the list of our newest and […]Read more

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Andy Baio has a very thoughtful piece on how the App Stores (plural) could gain by adding a true social layer and help users find better apps for them.

Andy is right. Very little has been done to change the rules.

All the updates we’re seeing with the App store are about preserving the same model based predominently on editorial curation. Even IOS8 is mostly about cosmetic changes and not about a deep revamp that will change the rules. Andy is suggesting to add some identity layer, a way to follow users, get the recommendation from your friends and organizing a feed of information in the App store the same way Apple tried to build it for music and Ping (but with a failed implementation).

[…]Read more

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Too many developers who want to monetize their app with ads make often the same mistake. They worry a lot about the CPM (i.e. the amount of money they will get for their impressions) and very little about the ad experience. They will care very little about which ads can run on their app, or how they will show up or worse will make the wrong calls about how to create an experience that will not hurt their users.

The natural temptation is to put as many ads as possible: of course, the more ads you have, the more money you make. Wrong! This is the opposite. Because not thinking about the user experience is the fastest way to a huge collection of negative reviews and bad karma.

Here is a live example, with a new top ranked App by the […]Read more

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Apple is shaking the ad market, again. No more incent videos? No more incent downloads? No more “more apps”? Many developers are confused by what they can or can’t do regarding ad placement in their apps.

Well, what we do know is that if you’re using Appsfire, there is nothing you have to change, nothing you have to do. Business as usual.

KEEP_ADS_AND_CARRY_ON_-_KEEP_CALM_AND_CARRY_ON_Image_Generator_-_brought_to_you_by_the_Ministry_of_Information

Apple does not have a problem with ads at large but with incentivized mechanics that are related to the app store. We don’t and never will use any sort of incentivized mechanic. This is a choice we made from day 1. Our ad solutions are 100%  incent-free. Apple also seems to reject apps that are promoting others apps in a “more apps” button or in app […]Read more