Author Archives: ouriel

Introducing the Appsfire App Score, the ultimate quality score for mobile apps

Appsfire Deals - App Score

The Short Version Appsfire is introducing today a powerful and innovative signal to assess whether an app is worth downloading. App Score is a dynamic score which processes dozens of parameters several times a day across all the apps in the iOS App Store. The App Score for a particular app goes beyond the current ratings, rankings [...]

Posted in App Deals, App Score, Apple, Apps, Discovery, Marketing, Search | Leave a comment

You know what’s cool? A billion app recommendations

Appsfire has hit a new cool milestone. We just served this week the billionth app recommended to our users. This is a big step.  On a daily basis we’re serving well over 1 million recommendations. To be clear a recommendation is an active click on an app icon exposed to the user opening the description [...]

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Announcing The App Star Awards 3rd edition: app developers get ready!

We had so many requests for it, that we decided to revive our app contest: the app star awards for a 3rd edition! When Appsfire was in its early days we organized a contest for App developers that got a lot of success. The App Star Awards were born with the objective to highlight brilliant [...]

Posted in Uncategorized | Leave a comment

Google: want to enable app discovery? Allow price drops, create a real affiliate program

Google Play Store is suffering from a weak app discovery experience.  In spite of the redesigns and the web presence they introduced recently, most people still suffer from finding great apps in the newly named Play store. Some people will point to the fact the search experience is broken. But search is only a minor [...]

Posted in Discovery | 1 Comment

OpenUDID: A Tale In Open Source Netiquette

Lame and inelegant. This was our reaction when we discovered that a launch partner of OpenUDID, Crashlytics, decided to create an alternative to the UDID called SecureUDID. It’s not so much about the code and the product, but rather the process and the lack of disclosure. The issue here is really about Open Source project [...]

Posted in Development, Open Source, Technical | Tagged , , | 7 Comments

Mobile apps: Is this an ad or not?

The mobile app ecosystem is still a wild jungle. See how people debate about the absence of consistent tracking solution and the UDID access. One of the thing we observe is that many apps who run advertising do not stand by what is considered now a standard practice on the web. Advertising should be marked [...]

Posted in Advertising, Marketing | Leave a comment

Angry birds lands from Space. On the unfair competitive advantage of Blockbuster

Angry Birds space has just been released [iPhone, iPad, Android] The title is already a top paid app in many countries just a few hours after launch and will probably steal the #1 Top paid spot to Draw Something in the next hours Precisely it is #1 global paid app in France and Germany, #2 [...]

Posted in Apps | Leave a comment

Some thoughts on Appvertising and App Discovery [and precisions on how appsfire works]

The App discovery is a young industry. But also a very messy one with all kinds of weird and shady business practices. Recently a lot was said about the Bot and fake download business. But this is just the tipping point of a bigger set of problems. We’re not used to write a lot about [...]

Posted in Discovery | Leave a comment

Meet Appsfire @MWC2012

The mobile world congress (MWC) is approaching in a few days and Appsfire will be present during the largest mobile conference on the planet. We packed our phones with the best apps to manage during the event (specially if there is a strike) and have our agenda super charged with lots of meetings. So what [...]

Posted in Event | 1 Comment

Developer do you really know your app users? No you don’t [tip]

Great developers make great app. But there is one thing they most of the time don’t do well. They don’t know who they users are. Why? Because what is considered as important (and rightly so) is to get your app downloaded first, and hopefully used. But how can you grow your app without really know [...]

Posted in App Booster | 2 Comments