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This week i had the opportunity to lead an interesting debate at the Influencers series in the presence of many thought leaders from small and large corporations in Silicon Valley. I chose for this occasion to discuss the current status of native advertising and the dark zone in which it evolves.

This may sound counter intuitive as all the indicators and media buzz point to a glowing future for Native Advertising, which we’re told should raise soon 5 billion dollars in spend.

 

Spending On Native Ads Will Soar As Publishers And Advertisers Take Notice Business Insider

So how something so promising and rising, can be in such bad shape?

For this you have to take another set of glasses and look carefully at […]Read more

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At Appsfire, our goal is to push app developers to consider advertisement as a product and help them to implement it properly in their applications.

We encourage them to use native ad formats such as Sushi or Sashimi. These formats allow the developers to keep control of their apps without compromising the monetisation.

A great integration is a way to respect your users – it’s a win-win situation: 1- Users won’t be disturbed by ugly, non-disclosed, intrusive advertisement, 2- Publishers won’t kill their app design and user experience, and will have a better CPM, 3- Advertisers will have better engaged users.

Join Appsfire now to start implementing our native ad formats.

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The process to convince app developers is long, […]Read more

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Last week, Appsfire had a booth at the AppDays in Paris, France: it was a great event.

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We meet several people working in mobile apps from small developers to big companies and we have been able to show them how Appsfire is innovating in the mobile ad business.

We were also running a workshop where we gave our audience the best practice of the “native ads”. The slides are in French but most of them are understandable.

 

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Thanks to our Sashimi ads, our modular in-stream native ad formats, publishers can express their creativity either in terms of ad design or interactivity in their their apps (MyTF1, Sports.fr, Uplike, Viadeo, etc.). Some publishers are using our template mode, others went live with their own Sashimi design. Lately, we wanted to offer publishers an easy and plug-and-play way to display several Sashimi ads in an interactive and attractive fashion to match the numerous campaigns we manage daily.

We are happy to release Chirashi, the Appsfire Carousel for Sashimi ads on iOS and Android.

Our carousel of ads is done right:

Customizable: fade, zoom, fade & zoom… you choose the animation! Flexible: minimal, extended or custom … you choose the Sashimi format! Disclosed: no tricks. Users know those are ads. Not […]Read more

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Since we released our Sashimi ads, our in-feed native ad unit, we saw an increasing demand from publishers to use them aside old style ad formats (read banners and interstitials) in their apps.

Today, we are pleased to announce we added a mediation feature to both our iOS and Android SDKs. It is totally free with unlimited impressions.

With our new SDK available today, you can now mediate ads from the largest mobile ad networks through one SDK integration. This solution has been chosen by La Place Média* (French Premium Ad Exchange) to manage its publishers currently monetizing their apps with large French specific ad servers. We currently support AdMob, Chartboost, Facebook, Google DFP, iAd, InMobi, MoPub and Xaxis.

As a refresher, ad network mediation allows publishers to:

Optimize their […]Read more