According to a declarative survey on 104 iphone owners Compete find that more than 70% of iPhone owners download less than 20 apps.

Numbers don't add up. This means that the large majority of iPhone owners has downloaded at best 700m apps. When the reality is that more than 1.5 billion apps have been downloaded.

Their sample is very small (104) and the methodology is declarative (who really remembers how many apps are downloaded).

Our own report (indicating that on average an iPhone owner has 65 apps) is maybe not perfect and has an obvious bias, but it was based on a real picture (1200 users). And Compete's survey is i believe far from bringing a true market picture. (what about also paid vs free apps? )

In our next release we ll publish a distribution tree that will bring a more accurate picture.

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