Efficient Appvertising (or how to get over 10% in conversion to paid download)
Since we launched Appsfire, we keep observing how developers advertise and how ad networks try to promote apps. We believe something is broken in the chain. And the problem is not necessarily coming from the ad formats or the type of media used. But we think the problem is user attention: on the mobile Appvertising, because of the lack of “human bandwith” available when away from your screen desk, should count on a close to zero level of attention. Therefore it is critical to address it bearing that in mind. Thinking you’re throwing a gorgeous or sophisticated ad in the middle of small screen, is just not enough to capture attention.
Recently Appsfire has experimented with a few developers some promotional campaign based on the concept that the potential new downloader has close to zero attention. We’re not going to reveal all the secret sauce, but we’re happy to see how efficient this was.
Yesterday in less than 3 hours we managed to get beautiful panoramas
(created by the by an ex Apple Engineer), an iPad app, in the TOP 50 ranking and #2 of the photography global ranking
Our attention was captured also by Crossforward a nice app studio that created the very nice MyrecipeBook
app. This developer tried all the big networks including iAds
. He did not seem so happy with the results so we reached out and offered him a campaign on Appsfire. Let’s leave him the conclusion
I would definitely recommend this platform for anyone looking to get a little more exposure on the iPad. Plus, the people I worked with there were amazingly responsive and generally great to work with
The results appear on his blog. Basically we generated a conversion to paid app over 10%
Appvertising (Advertising for apps) should be obsessively driven by results and should not require too much user attention.
We’re not sure the formula we’ve found is the best. But we know it’s working and we’ll roll it out more and more.
If you are an app developer and want to try it, Get in touch
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