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iPhone and Android mobile application developers can now also track how users engage with apps, just as with tracking engagement on a website. What’s more, for apps on Android devices, usage can be tied back to ad campaigns: from ad to marketplace to download to engagement. Check out the SDKs and technical documentation on mobile apps tracking to get started. And coming soon, you’ll be able to see breakout data on mobile devices and carriers in the new Mobile reports in the Visitors sectio

Very useful. And Free

Wonder what Flurry (we use btw) and Pinch Media will think about it (iphone app analytics)