While there is no question that advancements in HTML5 are making web apps more and more viable on smartphones, the distribution model adopted by Apple, Google and others currently favors native apps. By and large, app stores guide the discovery process for mobile content and utilities, driving downloads of free and paid mobile apps.
The richness of content on the web is being ported to the mobile browser at a tremendous rate in terms of both volume and proficiency. The mobile versions of Google’s web apps increasingly approximate the usability and functionality of their own native apps. One may wonder where the market stands between the two delivery mechanisms and the rates at which both types of apps — native and web — are consumed.
Appsfire is very much focused on app discovery, so naturally we have a keen interest in the answers to these questions. Our latest research and findings are presented in this infographic.
The result will please all appficionados: native apps dominate web apps. Owners of iOS devices typically spend only 10% of their time in a mobile browser. This encompasses both mobile web apps and regular web browsing, so usage of veritable mobile web apps is actually significantly less than 10%. This is in stark contrast to the figure of 50% time spent in native apps, not including the default mail app and other typical telephony apps (mostly default, or pre-installed apps, but also including Skype).
Further results of our study:
- The median iOS user installs 88 apps to accompany the 20 pre-installed on the device.
- The market for paid apps is quite healthy: 23% of apps on a device are paid apps.
- Games account for much of native app usage: 32% of time spent for native apps (not including telephony or mail) is for games.
The conclusion: Consumption and demand for native apps are as strong as ever. ”Apps everywhere”…we told you so.
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