Joe has created one of the most popular iPhone app. He just decided not to pursue this app because he's against Apple app review process and approach. Fine. Someone else is taking the lead. It is probably a big deal for a complex app like Facebook. I am sure Apple will improve it over time.

But in this video interview at the very end (jump to 8min) he says something highly interesting about the App discovery issue.

"I hope Apple is goingt to come with some solution for app discovery. If not Apple then some sort of third party infrastructure..."

Joe [smile!] welcome to Appsfire