Looking deeper at the ★ Fart ★ Factor


One of the striking thing to observe in the App Store is the number of Apps that are mmm how to say it…Fart related

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The interesting fact to observe is that a very basic app (not sure which one really kicked the movement) started off a real wave of apps from games, to music playing including the Fart factor. And lots of them are paid apps! [and very lucrative ones]

We were curious to find within our user base how this was spreading. We found that 5% have at least 1 app related to Farting. When you think about it this is a lot and there is something probably deep to analyze about this kind of self expression that has a strong social element too (hard to imagine you can enjoy this for yourself only). Since our database in biased we imagine that the penetration ratio of this category is much high among mainstream users.

This is probably a category Apple won’t help you discover. But we decided to create an AppMix below to give you an overview of the type of Apps that you can find in this “Category”

We just hope that your iPhone screen really do not look like that

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