Today marks a new beginning for Appsfire as we’re joining Mobile Network Group, one of the fastest growing mobile ad tech companies in Europe.
About a year ago, we took a big bet with Appsfire and decided to leave our prior app discovery activities and focus on developing innovative and native advertising technologies for the new generation of mobile apps. We wanted to make ads look better, perform better and suck a little less. We quickly started to attract interest from the market and to power in-app monetization for hundreds of apps including some of the largest in the world.
Today, we’re happy to announce Mobile Network Group has acquired Appsfire. As an ad tech company, they have been at it before we started and have a reach and scale that should only help us accelerate our initial mission. Our goal remains the same, our technologies and services remain the same (obviously we’ll keep on improving them). We’ll have just more resources to do what we always wanted and we’ll help Mobile Network Group team capture a bigger share of the app install booming ad market.
It’s a new exciting beginning and we look forward to more achievements to be announced soon.