As the number of apps continues to grow, the company will needs to focus on the discoverability of the applications. App discovery is vital for developers who need to sell applications in order to make money. If they don’t make money, then they shift loyalties to other platforms including Android, which is not going to be a pushover.

So what is Apple going to do next? It’s going to increase the “personal” quotient on its App Store. Think the genius feature on steroids! More app recommendations and more automatic discovery of apps based on our usage might be in our future.

Om, start keeping track of AppsFire