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SanFrancisco-Travel

As the World Cup hype dies down, everyone’s favorite US summer conference is back to San Francisco. Casual Connect SF has a very impressive speaker line up and it is shaping up to be their largest event yet.

Our personal favorite session is the Free 2 Play Games: A Year in Review, by Juan Grill, Steve Meretzky and Dave Rohrl. Make sure you catch it and let us know what you think.

We are more than happy to meet developers and showcase our native ads portfolio for Android and iOS. Appsfire will be proudly exhibiting there. Come say hello at the silver section, table #505.

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android

Ever since we introduced our first native ad unit for iOS, we’ve received tons of requests from Android developers for the very same. Android developers: Your request has been granted.

We’ve been working with a few select partners on the private Beta, and the results have been off-the-charts, with CTR’s surpassing 10%. (We know. Nuts, right?)

This is a great opportunity for you to ship out from the world of crappy banners and embark with native mobile advertising.

We’re opening up the private Beta to everyone today. Download the Beta version of the SDK and review our documentation for Monetization on Android. If you’re already an Appsfire developer, be sure to check our notes on upgrading from v1.x to v2.0.

And do note that we’re only using the [...]Read more

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Appsfire’s cofounder Ouriel Ohayon, was recently interviewed on the (really good) App Business Podcast about Apple recent decisions regarding app promotion, incentivized advertising and more. It’s really hard to figure out what’s right and what’s not. We’re taking a deep dive with “More apps” buttons, incentivized offer walls, “rewarded” videos and more. What’s possible? What’s not? Is incentivized advertising over? Is that a surprising move?

Apple_Begins_Rejecting_Apps_That_Offer_Rewards_For_Video_Views__Social_Sharing___TechCrunch

This discussion should help you see a little more clearly in a world of unclarity. One day Apple bans everything, then seems to bend on a few  things (Are they really??) but still reject apps, when some others can still game the system while being even featured. What a mess. really! No surprise some developers are still confused. But the reality is [...]Read more

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[English version of an original post in French published on Viuz.com]

The internet has been available to all for the past 20 years or so. However, the masses have only started flocking to it a decade ago thanks to ubiquitous high speed internet access, within the confines of the office, at home, from the desktops or laptops, the unmobile devices. Since then, the audience has become massive, giving advertising the eyeballs it badly needs to start spreading those banners all over the content: top of the page, skyscraper verticals, or unashamed overlays. Advertising online has become more subtle, complicated, convoluted, by ways of cookies, those breadcrumbs we leave behind us and saying so much about our digital whereabouts… we have gone far beyond the very first banner ad published on HotWired.com in 1994.

First ever banner ad

But then [...]Read more

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appstore

Andy Baio has a very thoughtful piece on how the App Stores (plural) could gain by adding a true social layer and help users find better apps for them.

Andy is right. Very little has been done to change the rules.

All the updates we’re seeing with the App store are about preserving the same model based predominently on editorial curation. Even IOS8 is mostly about cosmetic changes and not about a deep revamp that will change the rules. Andy is suggesting to add some identity layer, a way to follow users, get the recommendation from your friends and organizing a feed of information in the App store the same way Apple tried to build it for music and Ping (but with a failed implementation).

NewImage

Good. But can that really work?

Building [...]Read more