This interview of Ouriel Ohayon was originally published on HasOffers’ Blog, we would like to take this chance to thank our friends at HasOffers for this blog post.

To begin with, tell us a little bit about your background and what you’re doing now.

Appsfire has been involved with app promotion and discovery for the past 4 years. We actually were one of the first companies to address those issues with a successful consumer guide downloaded 12 million times. For many reasons including the way Apple started to enforce new rules on app discovery we decided to fade out of that activity and leverage our knowledge to build a proprietary ad network from scratch with a big focus on user experience (some will call that native ads) where we saw a big opportunity.

For the past 6 months we’ve released our new broad offering [...]Read more



After piloting our Cross Promotion program with the Appsfire Notification Wall (otherwise known as Appsfire Engagement), and helping developers to deliver and receive tons of free installs, we’re bringing Cross Promotion to our ad units.

How it works:

If you’ve already got Monetization enabled in your app, you don’t even need to update your app. Just tick off “Enable Cross Promotion” in your app’s settings on our dashboard. Cross Promotional campaigns will only appear when we don’t have a paid campaign to serve (e.g., if a user has already clicked on a few campaigns). You won’t lose a single paid impression by opting into Cross Promotion. For every Cross-Promotion impression you generate, you get one for your own app. It’s all totally free. And [...]Read more


As the World Cup hype dies down, everyone’s favorite US summer conference is back to San Francisco. Casual Connect SF has a very impressive speaker line up and it is shaping up to be their largest event yet.

Our personal favorite session is the Free 2 Play Games: A Year in Review, by Juan Grill, Steve Meretzky and Dave Rohrl. Make sure you catch it and let us know what you think.

We are more than happy to meet developers and showcase our native ads portfolio for Android and iOS. Appsfire will be proudly exhibiting there. Come say hello at the silver section, table #505.



Ever since we introduced our first native ad unit for iOS, we’ve received tons of requests from Android developers for the very same. Android developers: Your request has been granted.

We’ve been working with a few select partners on the private Beta, and the results have been off-the-charts, with CTR’s surpassing 10%. (We know. Nuts, right?)

This is a great opportunity for you to ship out from the world of crappy banners and embark with native mobile advertising.

We’re opening up the private Beta to everyone today. Download the Beta version of the SDK and review our documentation for Monetization on Android. If you’re already an Appsfire developer, be sure to check our notes on [...]Read more



Appsfire’s cofounder Ouriel Ohayon, was recently interviewed on the (really good) App Business Podcast about Apple recent decisions regarding app promotion, incentivized advertising and more. It’s really hard to figure out what’s right and what’s not. We’re taking a deep dive with “More apps” buttons, incentivized offer walls, “rewarded” videos and more. What’s possible? What’s not? Is incentivized advertising over? Is that a surprising move?


This discussion should help you see a little more clearly in a world of unclarity. One day Apple bans everything, then seems to bend on a few  things (Are they really??) but still reject apps, when some others [...]Read more