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Hello new Sushi Ads

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Back in November 2013, we introduced Sushi on iOS, our first native and full screen ad unit. It was our own version of what native ad should be and feel like on mobile. Since then, we released other ad units: Uramaki, Sashimi and Udon Noodle.

Today, we are pleased to announce a completely revamped Sushi for the Appsfire iOS SDK. This evolution improves the previous one on many aspects: this new Sushi displays vibrant colors, stunning retina assets and ultra fluid animations in an interstitial way. We can’t deliver our secret sauce here, but trust our words, two different apps can’t have the exact same Sushi design.

This all new revamped Sushi is available in our latest iOS SDK 2.4, released today on our dashboard. Review our documentation and be sure to check our notes on [...]Read more

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You know what’s better than going to a great conference? Being talked about in a great conference in front of a massive savvy audience [specially if you could not attend]

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Today Shiv Singh SVP Global Brand & marketing at Visa inc. gave a great speech at the M1Summit on mobile marketing and why mobile ads suck (they do!). And, Oh surprise! Appsfire’s own Crappy mobile ads blog was presented to the audience.

@OurielOhayon @appsfire I love the blog, thanks for publishing it

— Shiv Singh (@shivsingh) May 20, 2014

 

Making better ads for mobile start by knowing exactly what you don’t want to be. This is why we created this blog. Beware advertisers/ad networks/developers, you don t want to end up there [...]Read more

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We wanted to address a topic we re often asked about, but that is not very well understood in our industry.

App discovery is a jungle but it does not mean every single service that labels itself “app discovery” operates by the same rules.

You can find two categories of discovery services: paid discovery services and unpaid discovery services.

Unpaid app store

Paid discovery services require from the app developer some sorts of financial transaction to be exposed whether upfront, fee based or revenue share based. The most famous form of paid discovery are ad networks: admob, millennial, iAd, Facebook… They get paid by developers to expose apps through ad units and then users decide to interact with those ads. But paid discovery can have some other forms like the “Free to paid” services, some [...]Read more

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OpenUDID adoption has accelerated in the past few weeks and seems to have reached a sort of critical mass. In fact, a study by Fiksu shows OpenUDID as the most widely adopted “universal” alternatives (i.e. one that does not presupposed prior agreement between parties).

The picture featured on the OpenUDID GitHub (below) shows a variety of known industry players that have adopted the initiative: analytics companies, advertising networks, authority bodies as well as other value-adding SDK publishers. Others are in the process of integrating OpenUDID.

This is good news for the industry because it means that some sort of “common” ground and exchange token can be used to resume business as usual. But not only: OpenUDID is putting the user back in the middle of the discussion; debates about the opt-out and parallels with the do-not-track web initiatives. OpenUDID [...]Read more

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With the introduction of iOS 5, Apple implicitly indicated that it will soon remove the ability for developers to access the unique device identifier, also known as UDID. While not the most important API in the entire iOS SDK, many in the app ecosystem have grown dependent on this UDID, for legitimate aggregate measurement needs, not for individual tracking purposes. The problem is real and yet both sides of the solution (!) have legitimate claims. A recent article on TechCrunch articulates the mobile conundrum very well.

In anticipation of this imminent restriction (which in some cases already appears to be enforced as alluded to here or here), a number of actors have adopted a substitute open-source approach that Appsfire helped bootstrap: OpenUDID.

In no particular order: Inneractive, Trustee, adFonic, Greystripe, Crashlytics, Lumi Mobile and us, [...]Read more