Tag Archives: ad networks

Unpaid app discovery

By Ouriel | Published: March 27, 2013

We wanted to address a topic we re often asked about, but that is not very well understood in our industry. App discovery is a jungle but it does not mean every single service that labels itself “app discovery” operates by the same rules. You can find two categories of discovery services: paid discovery services [...]

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OpenUDID reaching critical mass adoption

By Yann Lechelle | Published: April 25, 2012

OpenUDID adoption has accelerated in the past few weeks and seems to have reached a sort of critical mass. In fact, a study by Fiksu shows OpenUDID as the most widely adopted “universal” alternatives (i.e. one that does not presupposed prior agreement between parties). The picture featured on the OpenUDID GitHub (below) shows a variety of [...]

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With UDID nearing its demise, leading industry players turn to OpenUDID

By Yann Lechelle | Published: February 21, 2012

With the introduction of iOS 5, Apple implicitly indicated that it will soon remove the ability for developers to access the unique device identifier, also known as UDID. While not the most important API in the entire iOS SDK, many in the app ecosystem have grown dependent on this UDID, for legitimate aggregate measurement needs, not [...]

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