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We wanted to address a topic we re often asked about, but that is not very well understood in our industry. App discovery is a jungle but it does not mean every single service that labels itself “app discovery” operates by the same rules. You can find two categories of discovery services: paid discovery services […]

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OpenUDID adoption has accelerated in the past few weeks and seems to have reached a sort of critical mass. In fact, a study by Fiksu shows OpenUDID as the most widely adopted “universal” alternatives (i.e. one that does not presupposed prior agreement between parties). The picture featured on the OpenUDID GitHub (below) shows a variety of […]

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With the introduction of iOS 5, Apple implicitly indicated that it will soon remove the ability for developers to access the unique device identifier, also known as UDID. While not the most important API in the entire iOS SDK, many in the app ecosystem have grown dependent on this UDID, for legitimate aggregate measurement needs, not […]