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At Appsfire, our goal is to push app developers to consider advertisement as a product and help them to implement it properly in their applications.

We encourage them to use native ad formats such as Sushi or Sashimi. These formats allow the developers to keep control of their apps without compromising the monetisation.

A great integration is a way to respect your users – it’s a win-win situation: 1- Users won’t be disturbed by ugly, non-disclosed, intrusive advertisement, 2- Publishers won’t kill their app design and user experience, and will have a better CPM, 3- Advertisers will have better engaged users.

Join Appsfire now to start implementing our native ad formats.

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The process to convince app developers is long, […]Read more

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Thanks to our Sashimi ads, our modular in-stream native ad formats, publishers can express their creativity either in terms of ad design or interactivity in their their apps (MyTF1, Sports.fr, Uplike, Viadeo, etc.). Some publishers are using our template mode, others went live with their own Sashimi design. Lately, we wanted to offer publishers an easy and plug-and-play way to display several Sashimi ads in an interactive and attractive fashion to match the numerous campaigns we manage daily.

We are happy to release Chirashi, the Appsfire Carousel for Sashimi ads on iOS and Android.

Our carousel of ads is done right:

Customizable: fade, zoom, fade & zoom… you choose the animation! Flexible: minimal, extended or custom … you choose the Sashimi format! Disclosed: no tricks. Users know those are ads. Not […]Read more

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Mars 11th, 2015 UPDATE: We are sad to announce that our mediation feature will be discontinued. If you are in search for a good mediation, please contact us at contact@appsfire.com so we can recommend a new one.

 

Since we released our Sashimi ads, our in-feed native ad unit, we saw an increasing demand from publishers to use them aside old style ad formats (read banners and interstitials) in their apps.

Today, we are pleased to announce we added a mediation feature to both our iOS and Android SDKs. It is totally free with unlimited impressions.

With our new SDK available today, you can now mediate ads from the largest mobile ad networks through one SDK integration. This solution has been chosen by La Place Média* (French […]Read more

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Let us guess… You are currently optimising your apps for the newly launched iOS 8 and almost ready to submit?

We wanted to inform you our iOS SDK is now fully compatible with Apple’s latest OS and Xcode. We highly recommend all publishers who use the Appsfire SDK to take a moment to update before submitting their app.

Update to the latest Appsfire iOS SDK

This 2.4.1 update includes:

Compatibility with iOS 8 and Xcode 6 Optimisations for the iPhone 6 and the iPhone 6 Plus Minor bug fixes and stability improvements

Learn more about our revamped Sushi and our latest features here.

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update: you can track all the crappy mobile ads here, if you are interested (and many seem interested)

How many years will it take until we see the banner die as we know it on our mobile screens?

The lack of real discovery efficiency (yes, the App stores are far from doing enough…) has forced developers to look after efficient [and sometimes too efficient but not legit] Paid discovery solutions

But over half a decade after the iPhone, amazing hardware and software innovations the mobile ad world is still stuck in the past with the good old banner and advertising technologies. 

What’s wrong with banners?

Mobile ads are UGLY

Banners are ugly. They eat the chunk of real estate of the app, They offer […]Read more