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update: you can track all the crappy mobile ads here, if you are interested (and many seem interested) How many years will it take until we see the banner die as we know it on our mobile screens? The lack of real discovery efficiency (yes, the App stores are far from doing enough…) has forced developers […]

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OpenUDID is an independent and open-source effort; nevertheless, Appsfire is by default the primary sponsor of this effort, with one single goal: to try and help the mobile advertising industry at large to navigate the post UDID-deprecation era. From time to time, journalists come to us with questions. Here is a compiled Q & A. […]

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Chris Dixon has a point when he analyses that Google is more efficient at monetizing AdWords than Facebook monetizing display ads despite a much greater number of page views. We believe that the Appsfire model binds very well with that argument: our advertising model is directly aligned with the intent of our users. Indeed, Appsfire […]

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OpenUDID adoption has accelerated in the past few weeks and seems to have reached a sort of critical mass. In fact, a study by Fiksu shows OpenUDID as the most widely adopted “universal” alternatives (i.e. one that does not presupposed prior agreement between parties). The picture featured on the OpenUDID GitHub (below) shows a variety of […]