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Google has just pushed an important new update to their terms of services with a big focus on what is not allowed in terms of advertising and app promotion. This is going to have a big impact on the industry.

Google Play

We wanted to dig a little deeper and try to understand what this means for mobile native advertising (if you don’t know this growing trend, here is a possible definition). When everyone is taking a step at creating a more integrated ad experience, it is important to really bear those aspects in mind. Here is what we understood.

App Promotion Apps published on Google Play may not directly or indirectly engage in or benefit from the following [...]Read more

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update: you can track all the crappy mobile ads here, if you are interested (and many seem interested)

How many years will it take until we see the banner die as we know it on our mobile screens?

The lack of real discovery efficiency (yes, the App stores are far from doing enough…) has forced developers to look after efficient [and sometimes too efficient but not legit] Paid discovery solutions

But over half a decade after the iPhone, amazing hardware and software innovations the mobile ad world is still stuck in the past with the good old banner and advertising technologies. 

What’s wrong with banners?

Mobile ads are UGLY

Banners are ugly. They eat the chunk of real estate of the app, They offer little real estate for a clear message. 

2013 <a href=[...]Read more

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OpenUDID is an independent and open-source effort; nevertheless, Appsfire is by default the primary sponsor of this effort, with one single goal: to try and help the mobile advertising industry at large to navigate the post UDID-deprecation era. From time to time, journalists come to us with questions. Here is a compiled Q & A.

Would you describe the current status of post UDID user tracking environment?

The environment is feeling the pressure right now because the deprecated API is almost inevitably turning into a private API, anytime soon. It is rumored that apps are now being rejected because their use of UDID or will be rejected for that reason. Typically, an API goes from deprecated to private/removed after the next major OS release. So if iOS 6.0 is announced at the upcoming WWDC, then it could mean the definite end of UDID as we know it.

Which is fine. [...]Read more

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Chris Dixon has a point when he analyses that Google is more efficient at monetizing AdWords than Facebook monetizing display ads despite a much greater number of page views. We believe that the Appsfire model binds very well with that argument: our advertising model is directly aligned with the intent of our users.

Indeed, Appsfire has had a steady consumer value proposition since the beginning: help our users navigate the abysmal depths of the various app catalogs, you know the app stores, now stocked with over 1 million apps… Our app advertising is inherently 100% aligned with the mindset of our users. The essence of the user experience inside the Appsfire apps is about organic and algorithmic app discovery, while a tiny tiny fraction of the experience is about promoted app discovery (which we clearly mark as “promoted”; we think [...]Read more

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OpenUDID adoption has accelerated in the past few weeks and seems to have reached a sort of critical mass. In fact, a study by Fiksu shows OpenUDID as the most widely adopted “universal” alternatives (i.e. one that does not presupposed prior agreement between parties).

The picture featured on the OpenUDID GitHub (below) shows a variety of known industry players that have adopted the initiative: analytics companies, advertising networks, authority bodies as well as other value-adding SDK publishers. Others are in the process of integrating OpenUDID.

This is good news for the industry because it means that some sort of “common” ground and exchange token can be used to resume business as usual. But not only: OpenUDID is putting the user back in the middle of the discussion; debates about the opt-out and parallels with the do-not-track web initiatives. OpenUDID [...]Read more