Tag Archives: Advertising

OpenUDID – for the record

By Yann Lechelle | Published: June 7, 2012

OpenUDID is an independent and open-source effort; nevertheless, Appsfire is by default the primary sponsor of this effort, with one single goal: to try and help the mobile advertising industry at large to navigate the post UDID-deprecation era. From time to time, journalists come to us with questions. Here is a compiled Q & A. [...]

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Better advertising by aligning with user mindset: Google vs. Facebook vs. Appsfire

By Yann Lechelle | Published: May 20, 2012

Chris Dixon has a point when he analyses that Google is more efficient at monetizing AdWords than Facebook monetizing display ads despite a much greater number of page views. We believe that the Appsfire model binds very well with that argument: our advertising model is directly aligned with the intent of our users. Indeed, Appsfire [...]

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OpenUDID reaching critical mass adoption

By Yann Lechelle | Published: April 25, 2012

OpenUDID adoption has accelerated in the past few weeks and seems to have reached a sort of critical mass. In fact, a study by Fiksu shows OpenUDID as the most widely adopted “universal” alternatives (i.e. one that does not presupposed prior agreement between parties). The picture featured on the OpenUDID GitHub (below) shows a variety of [...]

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Mobile apps: Is this an ad or not?

By Ouriel | Published: March 27, 2012

The mobile app ecosystem is still a wild jungle. See how people debate about the absence of consistent tracking solution and the UDID access. One of the thing we observe is that many apps who run advertising do not stand by what is considered now a standard practice on the web. Advertising should be marked [...]

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