Andy Baio has a very thoughtful piece on how the App Stores (plural) could gain by adding a true social layer and help users find better apps for them.

Andy is right. Very little has been done to change the rules.

All the updates we’re seeing with the App store are about preserving the same model based predominently on editorial curation. Even IOS8 is mostly about cosmetic changes and not about a deep revamp that will change the rules. Andy is suggesting to add some identity layer, a way to follow users, get the recommendation from your friends and organizing a feed of information in the App store the same way Apple tried to build it for music and Ping (but with a failed implementation).

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That’s it! Last year in Nov 19th 2012, we announced here the App store had approved 1 million apps. And it took a little over a year to reach 1 million apps live in the App store [which we just announced]

Appsfire Blog On app discovery 11

Out of those 413k were optimized for the iPad (either universal or iPad specific). 1.4m Apps have ever been approved by Apple to date (for comparison 881k apps are live on the Play Store and 1.17m have been approved]

Now, more than ever the question comes back to us. Do we need so many apps? Yes the majority adopted iOS7 […]Read more


With all the commotion and confusion (cf. the appgratis case, Appshopper last year), we wanted to reiterate and clarify how Appsfire works. Some have raised legitimate questions about us and our future, while others will also start imagining things. First and foremost, let’s review what Appsfire is all about:

The Appsfire app is a non-paid app discovery service. 100% of the apps we recommend within our app are not ads. We built a solution with users in mind, over three years, with four major iterations.

Appsfire makes a living out providing developers with marketing services. Promoting third-party apps is one of them. When we […]Read more


Real life scenario

You receive a flyer at home with a special discount on Jack Daniels at your favorite store. 50% off today. You arrive at the store. You look at the shelf price of your upcoming alcoholic beverage. It displays the 50% off sticker. Cool!



Hmm…Wait. You’re looking closer and the actual price is not 50% but the regular price you normally pay. You’re upset and you contact the store manager to find out what’s going on.

Does this scenario sounds familiar? Probably not. Why?  Because in the world of retail there are rules and regulations about promotions, discounts and advertising.

You can’t just organize fake discounts and claim it is is a cool discount to […]Read more


We wanted to address a topic we re often asked about, but that is not very well understood in our industry.

App discovery is a jungle but it does not mean every single service that labels itself “app discovery” operates by the same rules.

You can find two categories of discovery services: paid discovery services and unpaid discovery services.

Unpaid app store

Paid discovery services require from the app developer some sorts of financial transaction to be exposed whether upfront, fee based or revenue share based. The most famous form of paid discovery are ad networks: admob, millennial, iAd, Facebook… They get paid by developers to expose apps through ad units and then users decide to interact with those ads. But paid discovery can have some other forms like the “Free to paid” services, some […]Read more