[English version of an original post in French published on Viuz.com]
The internet has been available to all for the past 20 years or so. However, the masses have only started flocking to it a decade ago thanks to ubiquitous high speed internet access, within the confines of the office, at home, from the desktops or laptops, the unmobile devices. Since then, the audience has become massive, giving advertising the eyeballs it badly needs to start spreading those banners all over the content: top of the page, skyscraper verticals, or unashamed overlays. Advertising online has become more subtle, complicated, convoluted, by ways of cookies, those breadcrumbs we leave behind us and saying so much about our digital whereabouts… we have gone far beyond the very first banner ad published on HotWired.com in 1994.