Hello new Sushi Ads


Back in November 2013, we introduced Sushi on iOS, our first native and full screen ad unit. It was our own version of what native ad should be and feel like on mobile. Since then, we released other ad units: Uramaki, Sashimi and Udon Noodle.

Today, we are pleased to announce a completely revamped Sushi for the Appsfire iOS SDK. This evolution improves the previous one on many aspects: this new Sushi displays vibrant colors, stunning retina assets and ultra fluid animations in an interstitial way. We can’t deliver our secret sauce here, but trust our words, two different apps can’t have the exact same Sushi design.

This all new revamped Sushi is available in our latest iOS […]Read more



We recently introduced a great way to track, monitor and analyze your Store ratings and reviews. Now we are improving the Store Metrics page so you can easily focus on the information that matters to you. This update brings a smoother look, more visible ratings, more informative App Score badge, and a faster, easy access to the reviews that interest you.

Display the reviews you want to see.

With just a few clicks, the type of reviews you want to see appear. Bask in all the love and ★★★★★ that users share about your app. Or simply check out why others are not happy and leave ★★.

Screen Shot <a href=[…]Read more


Making great apps is so hard. We’re never sure we manage to do it right. But we strive to. And today, it is with great amazement that we discover what our effort has led to… We try to stay humble and we iterate a lot, we incorporate user feedback, we look at stats, we iterate some more, and then move a few pixels, or shift an animation by 30 milliseconds. Then we work on web-services and compress or load balance some more, and shave another 30 milliseconds to save our users more time and bandwidth. Then we think about content and remove the “yoyo” apps (those that bring their prices up and down too frequently – yes, very annoying, but not trivial to do). Then we think user benefits. And code some […]Read more