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Thanks to our Sashimi ads, our modular in-stream native ad formats, publishers can express their creativity either in terms of ad design or interactivity in their their apps (MyTF1, Sports.fr, Uplike, Viadeo, etc.). Some publishers are using our template mode, others went live with their own Sashimi design. Lately, we wanted to offer publishers an easy and plug-and-play way to display several Sashimi ads in an interactive and attractive fashion to match the numerous campaigns we manage daily.

We are happy to release Chirashi, the Appsfire Carousel for Sashimi ads on iOS and Android.

Our carousel of ads is done right:

Customizable: fade, zoom, fade & zoom… you choose the animation! Flexible: minimal, extended or custom … you choose the Sashimi format! Disclosed: no tricks. Users know those are ads. Not […]Read more

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Since we released our Sashimi ads, our in-feed native ad unit, we saw an increasing demand from publishers to use them aside old style ad formats (read banners and interstitials) in their apps.

Today, we are pleased to announce we added a mediation feature to both our iOS and Android SDKs. It is totally free with unlimited impressions.

With our new SDK available today, you can now mediate ads from the largest mobile ad networks through one SDK integration. This solution has been chosen by La Place Média* (French Premium Ad Exchange) to manage its publishers currently monetizing their apps with large French specific ad servers. We currently support AdMob, Chartboost, Facebook, Google DFP, iAd, InMobi, MoPub and Xaxis.

As a refresher, ad network mediation allows publishers to:

Optimize their […]Read more

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Let us guess… You are currently optimising your apps for the newly launched iOS 8 and almost ready to submit?

We wanted to inform you our iOS SDK is now fully compatible with Apple’s latest OS and Xcode. We highly recommend all publishers who use the Appsfire SDK to take a moment to update before submitting their app.

Update to the latest Appsfire iOS SDK

This 2.4.1 update includes:

Compatibility with iOS 8 and Xcode 6 Optimisations for the iPhone 6 and the iPhone 6 Plus Minor bug fixes and stability improvements

Learn more about our revamped Sushi and our latest features here.

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[English version of an original post in French published on Viuz.com]

The internet has been available to all for the past 20 years or so. However, the masses have only started flocking to it a decade ago thanks to ubiquitous high speed internet access, within the confines of the office, at home, from the desktops or laptops, the unmobile devices. Since then, the audience has become massive, giving advertising the eyeballs it badly needs to start spreading those banners all over the content: top of the page, skyscraper verticals, or unashamed overlays. Advertising online has become more subtle, complicated, convoluted, by ways of cookies, those breadcrumbs we leave behind us and saying so much about our digital whereabouts… we have gone far beyond the very first banner ad published on HotWired.com in […]Read more

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We’re proud to announce we’ve just released our brand new website. We’ve worked hard to make it simple and better focused on our core mission, which is simply to make better ads for the mobile app industry [summarized in our new signature “Native and Innovative”]  but also to provide a better understanding of the wide range of services, activities and contribution we provide to the developer community and that are part of our daily activity at Appsfire

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We’re involved in many initiatives and there was no one real place to really capture all of that in a consistent way. This new website should do the […]Read more