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Brands invading the App Store: Avatar, Nissan, RelaisChateaux, Marc Levy, Pyrex

If you have not noticed yet, Brands are getting into your iPhone via smart Apps. And the trend will accelerate in 2010. It won't mean they will also bring great apps, but they will try, since the entry point of an iPhone is not your Browser (right Google?)

This week has seen a bunch of new branded apps: 

1. Relais&Chateaux bring their own booking app getap.ps/RelaisChateaux
2. Nissan brings a fun game to win a car getap.ps/proveit
3. Marc Levy, the super famous book writer, brings his new book and his universe into a new app getap.ps/le1erjour
4. Avatar, the hottest movie of 2009, the iPhone of movies, is coming to your iPhone with a Game (created by Gameloft) : getap.ps/Avatar
5. Pyrex is launching a new app around cooking (of course) getap.ps/cooknshare

Let us know, if you see interesting branded apps out there.

       
Click here to download:
Brands_invading_the_App_Store_.zip (193 KB)

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Every brand will have an app: Hilton app, will soon improve your stay at the hotel

via usatoday.com

Order food, a movie, choose bed type, pillow...

Probably will set a standard in the hotel industry. Apple approve this app!

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Every brand will have an app: Welcome to Paco Rabanne, a getAp.ps partner
via atafotostudio.com

Paco Rabanne, created a nice elegant app called 1 million. Just landed in the App Store. By discovering a unique combination you can win 1 year of free perfume.

Ataphotostudio, who created the app for Paco Rabanne is a getAp.ps partner (smart iTunes URL with live stats)

You can download it (french version) on getAp.ps/PacoRabanne (usa version) getAp.ps/PacoRabanne_eng

Every brand will have an app : Disney coming next with a free app landing next wed

disney iphoneThe Disney Interactive Media Group is releasing a new iPhone application that will act as a central program for Walt Disney's mobile offerings and let users unlock exclusive bonus content.

The unnamed, ad-supported app will be available for free and is scheduled to debut in the iTunes Store on Wednesday

via pcworld.com

like we already said, iPhone apps are perfect for movies. All majors will come to it.

Every brand will have an app, and every movie too. Discovery "Where wild things are" app

Yes, now movies (at least some of them) create an App as an extension of the great experience you had in the Dark room.

Where wild things are is a fantastic movie (and book) and now you can have the app

You can interact with Carol, and have access to a few extra goodies.

Pretty cool, if you loved the movie. Get it here (free)

All the branded apps: updated (from @jsmakr )

A few weeks ago, we created a full selection of all the branded apps in the App Store. But things have evolved since and the number has gone up to more than 200. The list comes from the great work from Johnny Makkar that we completed with the new Lancome App . We bet this will be a fast growing category as more and more brands are coming in.

 

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Every Brand will have an app: Jamie Oliver Gets an iPhone App.
via thenextweb.com

A brand is sometimes a person, a singer, a movie, a tv show,...

Looks nice, But way too expensive ($7.99) Download it here http://appsfire.com/e2

App kickback: Pepsi self admitting their mistake

It didn't take long. About 24h after the release of Pepsi, "Before you score" app the backlash was too strong. The app took a big smash and Pepsi had to apologize. Which they did. on Twitter. At least they get credit for doing this

Amp tweeted, “Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback,” and even included a self-deprecating “pepsifail” hashtag.

This is a case on how being too cool, sometimes is not cool. 

Via the WSJ 

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Every brand will have an app: Pepsi comes in with a polemical one
via downloadsquad.com

They probably thought having an app on the iPhone was not enough to generate, so they created one that gives you tip on how to pickup a girl...Oh yes it is about an energy drink...Now they have to think about the same for women :)

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Every brand will have an app: cool research on Luxury Brands and iPhone apps

We're tracking closely the subject but this research brings a new outlook worth sharing