Tag Archives: Business

Better advertising by aligning with user mindset: Google vs. Facebook vs. Appsfire

Chris Dixon has a point when he analyses that Google is more efficient at monetizing AdWords than Facebook monetizing display ads despite a much greater number of page views. We believe that the Appsfire model binds very well with that argument: our advertising model is directly aligned with the intent of our users. Indeed, Appsfire [...]

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