With the latest version of Appsfire Deals, we introduced a major refresh to our app icon. Appsfire Deals has come a long way, and it was about time that our icon felt as current and as bold as the app itself.


We’re thrilled with the result, and we hope, you, our users, are too. iOS Inspires Me, a terrific catalog of beautiful (and indeed inspiring!) app icons and user interfaces, seems to think so.

What you see above are the outcome of many months of starts, stops, restarts, and throw-your-hands-in-the-air bouts of frustration. We drew on paper, on whiteboards, on our iPhones, in Omnigraffle and Photoshop. We went high-concept and low. We worked with designers and showed our ideas to colleagues and friends. And for months, the best place we ever got was, “not bad”.

But we wanted, [...]Read more


Making great apps is so hard. We’re never sure we manage to do it right. But we strive to. And today, it is with great amazement that we discover what our effort has led to… We try to stay humble and we iterate a lot, we incorporate user feedback, we look at stats, we iterate some more, and then move a few pixels, or shift an animation by 30 milliseconds. Then we work on web-services and compress or load balance some more, and shave another 30 milliseconds to save our users more time and bandwidth. Then we think about content and remove the “yoyo” apps (those that bring their prices up and down too frequently – yes, very annoying, but not trivial to do). Then we think user benefits. And code some [...]Read more


Appsfire as a project started over 24 months ago. At the time, iOS was already fairly developed, but User Interfaces rarely erred outside of the recommended guidelines (also by fear of not being approved), except for games where everything goes. Apple had polished and optimized the vertical scrollable view (UITableView for our Cocoa readers), and effectively entrenched this browsing mode as the golden standard for long lists of objects, which remains, to this date, a perfect way to browse lists of strings, augmented with the occasional icon and corollary information.

This UI/UX element was fine for us back then. After all, the initial version of the Appsfire app for iOS (up to v2.0) just needed to present its users with a long list of applications to share or browse, all of which had a title name, an icon, and a category. In fact, this is also how the iTunes App [...]Read more