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We all know the numbers. Tens of billions of downloads, Millions of apps, Billions of dollars spent on Apps. The mobile app economy is huge and growing. But this is blinding App store operators. Growth does not mean that the solutions and platforms in place are good enough. Actually because the market is growing so […]

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Real life scenario You receive a flyer at home with a special discount on Jack Daniels at your favorite store. 50% off today. You arrive at the store. You look at the shelf price of your upcoming alcoholic beverage. It displays the 50% off sticker. Cool!     Hmm…Wait. You’re looking closer and the actual […]

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You probably saw this type of tweet, or self congratulation message in your timeline or mentioned around you. “we’re number 1 free app in the App store!” Good for you developers, if this has ever happened to you. Except there is absolutely nothing to really be proud of. Hitting a top 10 rank is something […]

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There is a tradition in the web world to manage your PR with a time bomb effect called embargo: you reached out early – prior to your launch – ┬áto some publication and ask not to publish before a certain time. Many bloggers and journalists hate them App Discovery is driven a lot by PR. […]

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In theory the new iTunes 11 should not have a major impact for mobile app developers. Why? because the vast majority of downloads are not made from the computer but from the mobile. Right in the App store App. But developers can’t ignore the changes that just took place in iTunes 11. Why? because iTunes […]