Tag Archives: Discovery

Deals and Fake Deals

By Ouriel | Published: April 9, 2013

Real life scenario You receive a flyer at home with a special discount on Jack Daniels at your favorite store. 50% off today. You arrive at the store. You look at the shelf price of your upcoming alcoholic beverage. It displays the 50% off sticker. Cool!     Hmm…Wait. You’re looking closer and the actual [...]

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Developers, stop bragging about your vanity App store ranking

By Ouriel | Published: December 16, 2012

You probably saw this type of tweet, or self congratulation message in your timeline or mentioned around you. “we’re number 1 free app in the App store!” Good for you developers, if this has ever happened to you. Except there is absolutely nothing to really be proud of. Hitting a top 10 rank is something [...]

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Mobile apps and embargoes do not make a great couple

By Ouriel | Published: December 2, 2012

There is a tradition in the web world to manage your PR with a time bomb effect called embargo: you reached out early – prior to your launch –  to some publication and ask not to publish before a certain time. Many bloggers and journalists hate them App Discovery is driven a lot by PR. [...]

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iTunes 11 and what it means for mobile app developers. Is better or not?

By Ouriel | Published: November 29, 2012

In theory the new iTunes 11 should not have a major impact for mobile app developers. Why? because the vast majority of downloads are not made from the computer but from the mobile. Right in the App store App. But developers can’t ignore the changes that just took place in iTunes 11. Why? because iTunes [...]

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App Store rules: Panic mode off

By Ouriel | Published: October 2, 2012

Everyone cool down! There is a lot of noise and miscommunication about what Apple has published in the updated terms and conditions of the App Store. Basically Apple is saying in the 2.25 section “Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the [...]

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Straight from the Labs: Introducing Appstein to Help You Download More Intelligently

By Ouriel | Published: June 21, 2012

What you see in our major product lines – our mobile apps, App Booster - is just the tip of the iceberg. Below the surface there’s a lot of data and intelligence about apps, and we’ll often leverage this  to come up with interesting lab experiments. Sometimes these experiments remain internal, but often we share with [...]

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Facebook app center: what’s not being said and asked

By Ouriel | Published: June 8, 2012

Yes. We heard about Facebook app center. We read the news. But a lot of critical information and questions have been ignored. So we’re going to ask and lay out a few points here:   Facebook app center is NOT an app store: an app store means hosting apps, enabling delivery/download and transaction. Facebook App [...]

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Better advertising by aligning with user mindset: Google vs. Facebook vs. Appsfire

By Yann Lechelle | Published: May 20, 2012

Chris Dixon has a point when he analyses that Google is more efficient at monetizing AdWords than Facebook monetizing display ads despite a much greater number of page views. We believe that the Appsfire model binds very well with that argument: our advertising model is directly aligned with the intent of our users. Indeed, Appsfire [...]

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Introducing the Appsfire App Score, the ultimate quality score for mobile apps

By Ouriel | Published: May 16, 2012
Appsfire Deals - App Score

The Short Version Appsfire is introducing today a powerful and innovative signal to assess whether an app is worth downloading. App Score is a dynamic score which processes dozens of parameters several times a day across all the apps in the iOS App Store. The App Score for a particular app goes beyond the current ratings, rankings [...]

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Google: want to enable app discovery? Allow price drops, create a real affiliate program

By Ouriel | Published: April 16, 2012

Google Play Store is suffering from a weak app discovery experience.  In spite of the redesigns and the web presence they introduced recently, most people still suffer from finding great apps in the newly named Play store. Some people will point to the fact the search experience is broken. But search is only a minor [...]

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