We all know the numbers. Tens of billions of downloads, Millions of apps, Billions of dollars spent on Apps. The mobile app economy is huge and growing.
But this is blinding App store operators. Growth does not mean that the solutions and platforms in place are good enough. Actually because the market is growing so fast, it is more than likely App store operators they are doing just fine.
They are not. They could be a lot better.
App store Inefficiencies
Users complain of the App stores experience. Developers complain of discovery and back office management. Most Apps downloaded are never used or forgotten (Recent study on this) Most developers can’t make a living of their app because the majority of the spend is [...]Read more