There is a tradition in the web world to manage your PR with a time bomb effect called embargo: you reached out early – prior to your launch – ┬áto some publication and ask not to publish before a certain time. Many bloggers and journalists hate them

App Discovery is driven a lot by PR. Developers know it. In the App Store world, more than in the web world, PR embargos is something a developer logically want because it will supposedly create a momentum effect and a spike of downloads in a very short period of time is what makes an app pop up in the top ranks – and many believe – still – that this is what matters. The problem? it hardly works because nearly no developer knows well enough the inner mechanics of the App store and App ecosystem to […]Read more