There is a tradition in the web world to manage your PR with a time bomb effect called embargo: you reached out early – prior to your launch –  to some publication and ask not to publish before a certain time. Many bloggers and journalists hate them

App Discovery is driven a lot by PR. Developers know it. In the App Store world, more than in the web world, PR embargos is something a developer logically want because it will supposedly create a momentum effect and a spike of downloads in a very short period of time is what makes an app pop up in the top ranks – and many believe – still – that this is what matters. The problem? it hardly works because nearly no developer knows well enough the inner mechanics of the App store and App ecosystem to make sure the embargo time [...]Read more