[English version of an original post in French published on the very first banner ad published on HotWired.com in 1994.
Remember: the leaderboard position does not mean much. What’s critical is the context: how did an app get to the top ranks?
Techcrunch and TheNextWeb were quick in spotting that Facebook Poke, the Snapchat clone, got to #1 in the USA. To be accurate, Facebook Poke got to actually #1 in nearly every many countries but not all of them. European and asian countries, but still with a high Rank. And Snapchat beats Facebook Poke in terms of Quality perception in our App score (87 vs 86)
The real story is about how Facebook Poke got there.
Was it Magic? No.
Was it because of the amazing quality of the app? unsure.
Facebook was the typical example of app we gave to illustrate that a popular app is not necessarily a good app. It was highly downloaded, ranked but poorly engineered and designed on standards that were not optimal for iOS (hmtl5). Our App score rating (quality rank for app) was very low: 32. Meaning Bad.
The app was slow, slow, slow. Users were always complaining about it. We officially asked Facebook to build a new app, before even getting to build a mobile phone.
But yesterday Facebook released a new app. It is highly appreciated. Our App score detected that, in a few hours. Many signals started to appear both in and outside the app store.
Facebook app center is NOT an app store: an app store means hosting apps, enabling delivery/download and transaction. Facebook App Center is a layer pointing to App Store apps App center ships with 600 apps “only”: how many are native mobile apps vs. actual Facebook web apps? There are tens of thousands of mobile apps using Facebook as a login. Why are they not listed? Facebook is said to point 83 million users in last month to the app store: unique users? from which country? [...]Read more
Facebook is rumored to create a mobile phone. It just does not make sense that such a media company would invest so much time, and resources in building hardware or even in licensing existing hardware to build a phone.
Facebook has a 2 critical problems to solve on mobile. 2 only: app performance, app monetization. The first one being massive.
Facebook already has the critical mobile reach. This is already the most downloaded free iPhone app ever. But clearly not the most appreciated. They have massive reach of DAU/MAU (daily recurring users for simple humans)
Right now Facebook problem on mobile by far is the performance of its mobile app. It is one of the worst mobile app ever created by a great company: it is slow. insanely slow. The reason? it is not native. Not really. It is a web version [...]Read more