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Remember: the leaderboard position does not mean much. What’s critical is the context: how did an app get to the top ranks?  Techcrunch and TheNextWeb were quick in spotting that Facebook Poke, the Snapchat clone, got to #1 in the USA. To be accurate, Facebook Poke got to actually #1 in nearly every many countries […]

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  Facebook was the typical  example of app we gave to illustrate that a popular app is not necessarily a good app. It was highly downloaded, ranked but poorly engineered and designed on standards that were not optimal for iOS (hmtl5). Our App score rating (quality rank for app) was very low: 32. Meaning Bad. […]

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Yes. We heard about Facebook app center. We read the news. But a lot of critical information and questions have been ignored. So we’re going to ask and lay out a few points here:   Facebook app center is NOT an app store: an app store means hosting apps, enabling delivery/download and transaction. Facebook App […]

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Facebook is rumored to create a mobile phone. It just does not make sense that such a media company would invest so much time, and resources in building hardware or even in licensing existing hardware to build a phone. Facebook has a 2 critical problems to solve on mobile. 2 only:  app performance, app monetization. […]

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Chris Dixon has a point when he analyses that Google is more efficient at monetizing AdWords than Facebook monetizing display ads despite a much greater number of page views. We believe that the Appsfire model binds very well with that argument: our advertising model is directly aligned with the intent of our users. Indeed, Appsfire […]