Google has just pushed an important new update to their terms of services with a big focus on what is not allowed in terms of advertising and app promotion. This is going to have a big impact on the industry.
We wanted to dig a little deeper and try to understand what this means for mobile native advertising (if you don’t know this growing trend, here is a possible definition). When everyone is taking a step at creating a more integrated ad experience, it is important to really bear those aspects in mind. Here is what we understood.