Google has just pushed an important new update to their terms of services with a big focus on what is not allowed in terms of advertising and app promotion. This is going to have a big impact on the industry.

Google Play

We wanted to dig a little deeper and try to understand what this means for mobile native advertising (if you don’t know this growing trend, here is a possible definition). When everyone is taking a step at creating a more integrated ad experience, it is important to really bear those aspects in mind. Here is what we understood.

App Promotion Apps published on Google Play may not directly or […]Read more


Today we’re very proud to introduce the latest and greatest version of our Android app. If you’re as eager to get this in your hands as we were to get it out on the market, read no further and go download it now from the Google Play Store.

To our Android fans and those on Android who love apps, this update has been long overdue. We delivered a major upgrade to Appsfire for iPhone/iPad this past autumn to rave reviews, and since then we’ve helped millions of app lovers on iOS to discover great apps and great deals. It took us awhile to bring the Android app up-to-speed, but we think you’re going […]Read more


So Google is now letting (some) Developers answer to users review. Most think this is a good idea and even call Apple to do the same thing. But this is not the right problem to solve. The problem is not the review system being frozen (and gameable). The problem is the lack of discipline of most developers to collect and address feedback


ITunes 4

Here is what we answered on the Post of TheNextWeb today


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