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Now that the Privacy and general conditions colourful (and frankly useless) symphony is over, we can focus again on what matters: the Instagram app itself. 

The noise of the debate has eclipsed the fact that the app became significantly less usable. Instagram first blocked the ability to post an app from a photo album and in addition the ability to crop a picture had disappeared

As a consequence the App score of Instagram fell from 97 to 10. 

Arrrrr….

At this point the Instagram dudes have noticed something is wrong. Good!

And they fixed it with an app update that came quickly. But partially. They only brought back the ability to add a picture from a photo album. But is that enough?

Sure, Instagram is now a 4.5 stars app, but let’s look at the details: because at this level of scales details matter.

Cropping is not [...]Read more

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All eyes are now focuses on the background story behind the acquisition turmoil instagram went through. Not mentioning the new polemical privacy policy story…

Well…. the real story is happening around the app itself. Instagram has recently made a update to the beloved app which is enraging the users. De facto its quality score (the Appsfire App score) has crashed to the lowest level (11, meaning very bad) – down from 97 [a near all time high!]

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For the record the App score is a quality score computed every day which is looking at quality signals and parameters like the consistency of the reviews, mentions on twitter, Facebook blogs….

Instagram right now does not have a “ranking” problem: it is still, consistently, a top 25 free app in the US and [...]Read more