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The Short Version Appsfire is introducing today a powerful and innovative signal to assess whether an app is worth downloading. App Score is a dynamic score which processes dozens of parameters several times a day across all the apps in the iOS App Store. The App Score for a particular app goes beyond the current ratings, rankings […]

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With the latest version of Appsfire Deals, we introduced a major refresh to our app icon. Appsfire Deals has come a long way, and it was about time that our icon felt as current and as bold as the app itself.   We’re thrilled with the result, and we hope, you, our users, are too. […]

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OpenUDID adoption has accelerated in the past few weeks and seems to have reached a sort of critical mass. In fact, a study by Fiksu shows OpenUDID as the most widely adopted “universal” alternatives (i.e. one that does not presupposed prior agreement between parties). The picture featured on the OpenUDID GitHub (below) shows a variety of […]

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The mobile app ecosystem is still a wild jungle. See how people debate about the absence of consistent tracking solution and the UDID access. One of the thing we observe is that many apps who run advertising do not stand by what is considered now a standard practice on the web. Advertising should be marked […]