The Short Version

Appsfire is introducing today a powerful and innovative signal to assess whether an app is worth downloading. App Score is a dynamic score which processes dozens of parameters several times a day across all the apps in the iOS App Store. The App Score for a particular app goes beyond the current ratings, rankings and reviews for that app; it also analyzes the rating and ranking performance over time, incorporates additional metadata and reviews for that app across the web, identifies apps engaging in suspicious rating/review behavior in the App Store, and synthesizes the publisher’s record across all of his or her apps.

The Long Version

The biggest pain point affecting mobile app consumers is discovery. To be more precise, it’s a pain to find GOOD apps. Billions of apps get downloaded, but […]Read more


With the latest version of Appsfire Deals, we introduced a major refresh to our app icon. Appsfire Deals has come a long way, and it was about time that our icon felt as current and as bold as the app itself.


We’re thrilled with the result, and we hope, you, our users, are too. iOS Inspires Me, a terrific catalog of beautiful (and indeed inspiring!) app icons and user interfaces, seems to think so.

What you see above are the outcome of many months of starts, stops, restarts, and throw-your-hands-in-the-air bouts of frustration. We drew on paper, on whiteboards, on our iPhones, in Omnigraffle and Photoshop. We went high-concept and low. We worked with designers and showed our ideas to colleagues and friends. And for […]Read more


OpenUDID adoption has accelerated in the past few weeks and seems to have reached a sort of critical mass. In fact, a study by Fiksu shows OpenUDID as the most widely adopted “universal” alternatives (i.e. one that does not presupposed prior agreement between parties).

The picture featured on the OpenUDID GitHub (below) shows a variety of known industry players that have adopted the initiative: analytics companies, advertising networks, authority bodies as well as other value-adding SDK publishers. Others are in the process of integrating OpenUDID.

This is good news for the industry because it means that some sort of “common” ground and exchange token can be used to resume business as usual. But not only: OpenUDID is putting the user back in […]Read more


The mobile app ecosystem is still a wild jungle. See how people debate about the absence of consistent tracking solution and the UDID access.

One of the thing we observe is that many apps who run advertising do not stand by what is considered now a standard practice on the web. Advertising should be marked as such and users should know when an ad is an ad.

Would you imagine Google display sponsored search results and mixing it with its own search organic search results? Would you like to see Facebook ads not marked as Facebook ads and make you believe this is a native information brought to you by Facebook?

How can users know advertising is advertising if […]Read more