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This week i had the opportunity to lead an interesting debate at the Influencers series in the presence of many thought leaders from small and large corporations in Silicon Valley. I chose for this occasion to discuss the current status of native advertising and the dark zone in which it evolves.

This may sound counter intuitive as all the indicators and media buzz point to a glowing future for Native Advertising, which we’re told should raise soon 5 billion dollars in spend.

 

Spending On Native Ads Will Soar As Publishers And Advertisers Take Notice Business Insider

So how something so promising and rising, can be in such bad shape?

For this you have to take another set of glasses and look carefully at […]Read more

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Hello new Sushi Ads

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Back in November 2013, we introduced Sushi on iOS, our first native and full screen ad unit. It was our own version of what native ad should be and feel like on mobile. Since then, we released other ad units: Uramaki, Sashimi and Udon Noodle.

Today, we are pleased to announce a completely revamped Sushi for the Appsfire iOS SDK. This evolution improves the previous one on many aspects: this new Sushi displays vibrant colors, stunning retina assets and ultra fluid animations in an interstitial way. We can’t deliver our secret sauce here, but trust our words, two different apps can’t have the exact same Sushi design.

This all new revamped Sushi is available in our latest iOS […]Read more

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You know what’s better than going to a great conference? Being talked about in a great conference in front of a massive savvy audience [specially if you could not attend]

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Today Shiv Singh SVP Global Brand & marketing at Visa inc. gave a great speech at the M1Summit on mobile marketing and why mobile ads suck (they do!). And, Oh surprise! Appsfire’s own Crappy mobile ads blog was presented to the audience.

@OurielOhayon @appsfire I love the blog, thanks for publishing it

— Shiv Singh (@shivsingh) May 20, 2014

 

Making better ads for […]Read more

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Google has just pushed an important new update to their terms of services with a big focus on what is not allowed in terms of advertising and app promotion. This is going to have a big impact on the industry.

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We wanted to dig a little deeper and try to understand what this means for mobile native advertising (if you don’t know this growing trend, here is a possible definition). When everyone is taking a step at creating a more integrated ad experience, it is important to really bear those aspects in mind. Here is what we understood.

App Promotion Apps published on Google Play may not directly or […]Read more