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This week i had the opportunity to lead an interesting debate at the Influencers series in the presence of many thought leaders from small and large corporations in Silicon Valley. I chose for this occasion to discuss the current status of native advertising and the dark zone in which it evolves.

This may sound counter intuitive as all the indicators and media buzz point to a glowing future for Native Advertising, which we’re told should raise soon 5 billion dollars in spend.

 

Spending On Native Ads Will Soar As Publishers And Advertisers Take Notice Business Insider

So how something so promising and rising, can be in such bad shape?

For this you have to take another set of glasses and look carefully at […]Read more

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Hello new Sushi Ads

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Back in November 2013, we introduced Sushi on iOS, our first native and full screen ad unit. It was our own version of what native ad should be and feel like on mobile. Since then, we released other ad units: Uramaki, Sashimi and Udon Noodle.

Today, we are pleased to announce a completely revamped Sushi for the Appsfire iOS SDK. This evolution improves the previous one on many aspects: this new Sushi displays vibrant colors, stunning retina assets and ultra fluid animations in an interstitial way. We can’t deliver our secret sauce here, but trust our words, two different apps can’t have the exact same Sushi design.

This all new revamped Sushi is available in our latest iOS […]Read more

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Too many developers who want to monetize their app with ads make often the same mistake. They worry a lot about the CPM (i.e. the amount of money they will get for their impressions) and very little about the ad experience. They will care very little about which ads can run on their app, or how they will show up or worse will make the wrong calls about how to create an experience that will not hurt their users.

The natural temptation is to put as many ads as possible: of course, the more ads you have, the more money you make. Wrong! This is the opposite. Because not thinking about the user experience is the fastest way to a huge collection of negative reviews and bad karma.

Here is a live example, with a new top ranked App by the […]Read more

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We’re proud to announce we’ve just released our brand new website. We’ve worked hard to make it simple and better focused on our core mission, which is simply to make better ads for the mobile app industry [summarized in our new signature “Native and Innovative”]  but also to provide a better understanding of the wide range of services, activities and contribution we provide to the developer community and that are part of our daily activity at Appsfire

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We’re involved in many initiatives and there was no one real place to really capture all of that in a consistent way. This new website should do the […]Read more

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Appsfire is making the news in a few outlets. Enjoy the reading!

> We’re happy to have been selected top 25 startups by the prestigious EBG (electronic business group) which is a major french association including all the large internet players in France

Live EBG

> Apple seems to have reduced the access the charts to only 150 top rank (vs top 300). Bug or intention? Appstatics our tool to browse the app store metrics is now valuable more than ever and is quoted by Techcrunch. (more on 9to5, […]Read more