[note: this is technical post for iOS developers, publishers and ad networks]
Do you remember all the fuss about UDID? Yup, the dust has settled on this one, like most things. But today is the right day to revive the topic!
UDID tracking posed a number of ethical and user privacy concerns a few years back, yet it was the most efficient way for advertisers to track the efficiency of their campaigns. This short blog post will briefly cover the past, the present and the future of such identifiers, especially as applied to advertising tracking.
In a few days, many of us are expecting the formal announcement of iOS 7 at the WWDC keynote. Whether or not iOS 7 is announced, the reality is that iOS 6 adoption has by now eclipsed previous [...]Read more