A big trend seems to emerge: moms using their iPhone to shop and entertain kids. TechCrunch and ReadWriteWeb have a piece about it.

Here is a selection of apps to make it even clearer

The other interesting bit: Moms lend their iPhone to their kids to play with > imagine the impact on new generation and their desire/behaviour shaped around this device.

The iPhone can also help you deal better with your babies. Here is a selection of apps by NewParent (who forgot to post the links to the actual apps :(  ) We added some mentioned in the comments of the post