For some reason, many developers and bloggers still want to believe the world of Apps will behave the same way the world of websites has behaved: moving from a directory to a super miraculous way of discovering better apps through a wonderful, yet to be built new search engine.
But that is not going to happen. No matter how much we want to believe it.
App discovery is a totally different beast: search is only a tiny chunk of discovery. How do we know? Well we not only looked at our own data (about 20/30% of users only search) but also compared with some third party discovery destination who all have a search engine. We also asked successful developers if what generated most download volumes for them was based on search and the answer is clearly no