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OpenUDID is an independent and open-source effort; nevertheless, Appsfire is by default the primary sponsor of this effort, with one single goal: to try and help the mobile advertising industry at large to navigate the post UDID-deprecation era. From time to time, journalists come to us with questions. Here is a compiled Q & A. […]

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OpenUDID adoption has accelerated in the past few weeks and seems to have reached a sort of critical mass. In fact, a study by Fiksu shows OpenUDID as the most widely adopted “universal” alternatives (i.e. one that does not presupposed prior agreement between parties). The picture featured on the OpenUDID GitHub (below) shows a variety of […]

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With the introduction of iOS 5, Apple implicitly indicated that it will soon remove the ability for developers to access the unique device identifier, also known as UDID. While not the most important API in the entire iOS SDK, many in the app ecosystem have grown dependent on this UDID, for legitimate aggregate measurement needs, not […]

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All app developers know it: it is hard to get discovered. But it will get worse before it gets better. Why? because there is more and more apps and because the native discovery mechanism built in the App Store are limited. Rankings – regarded as the most popular discovery mechanism – are limited and gamed: […]

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Well, well! Black Friday has reached even the app store. After all, the app store is a store like any other stores. But it is not easy to realize how intense is the “black friday”, because there is no “Special Sales” section to discover those “deals” in the App store.  But those of you who […]