OpenUDID is an independent and open-source effort; nevertheless, Appsfire is by default the primary sponsor of this effort, with one single goal: to try and help the mobile advertising industry at large to navigate the post UDID-deprecation era. From time to time, journalists come to us with questions. Here is a compiled Q & A.
Would you describe the current status of post UDID user tracking environment?
The environment is feeling the pressure right now because the deprecated API is almost inevitably turning into a private API, anytime soon. It is rumored that apps are now being rejected because their use of UDID or will be rejected for that reason. Typically, an API goes from deprecated to private/removed after the next major OS release. So if iOS 6.0 is announced at the upcoming WWDC, then it could mean the definite end of UDID as we know it.