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Chris Dixon has a point when he analyses that Google is more efficient at monetizing AdWords than Facebook monetizing display ads despite a much greater number of page views. We believe that the Appsfire model binds very well with that argument: our advertising model is directly aligned with the intent of our users.

Indeed, Appsfire has had a steady consumer value proposition since the beginning: help our users navigate the abysmal depths of the various app catalogs, you know the app stores, now stocked with over 1 million apps… Our app advertising is inherently 100% aligned with the mindset of our users. The essence of the user experience inside the Appsfire apps is about organic and algorithmic app discovery, while a tiny tiny fraction of […]Read more