Category Archives: Advertising

OpenUDID reaching critical mass adoption

OpenUDID adoption has accelerated in the past few weeks and seems to have reached a sort of critical mass. In fact, a study by Fiksu shows OpenUDID as the most widely adopted “universal” alternatives (i.e. one that does not presupposed prior agreement between parties). The picture featured on the OpenUDID GitHub (below) shows a variety of [...]

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Mobile apps: Is this an ad or not?

The mobile app ecosystem is still a wild jungle. See how people debate about the absence of consistent tracking solution and the UDID access. One of the thing we observe is that many apps who run advertising do not stand by what is considered now a standard practice on the web. Advertising should be marked [...]

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