Great developers make great app. But there is one thing they most of the time don’t do well. They don’t know who they users are. Why? Because what is considered as important (and rightly so) is to get your app downloaded first, and hopefully used.

But how can you grow your app without really know who your users are?

Apps Stores are built in such a way that you don’t know the identity of your users. Only the App stores do. You may use some analytics service but they only tell you about how your app is used. Most app developers don’t bother with a registration form, because it causes friction with adoption and when they do, it is only [name. nickname.email.password] - meaning not helping you out.

Who really are your users? Are they male/female? what age group? what do they really like? What is their occupation?

The only way to know that is to ask about it?

This is important because it will help you improve your app in a much more compelling manner.

But how would you do it without being too intrusive?

The answer is App Booster, our communication channel solution for apps. Use App Booster to broadcast a poll to your users in the app as they open it in a non intrusive way (in their inbox). You will get in a matter of hour a solid sample of your users population

We just ran it in our own app: 2 hours later we had 3000 answers which provided us deep insight about our user base. How could have done it differently? Hiring a market research company and paying lots of money for this. No way…

We used PollDaddy as a poll service. But you can use the one you want. Just display it as an in-app notification, choosing the in app browser option. And you’re done.

You really need to do that.