Movies have their trailers. Music titles, their preview. Apps deserve an equivalent

At Appsfire we consider apps like a new media unit, a new way to consume content. Users perceive it that way and it is not by mistake that Apple has included the App store in iTunes along with music and movies.

Media units, need momentum to stand out of the crowd. And media units are marketed in a way that such momentum can be built, whether this is a launch or a relaunch [think of what happens with DVDs for example]

Developers think of discovery and promotion way too late. Usually once the app is launching. But in that case you are already too late. You are already competing with 500 000 apps and many super trained, super equiped and super funded developers.

Developers, even the best one need to worry about their app marketing before it is launched. This is why we invented a new mobile ad unit which will allow users to know about great coming apps before they launch. The trailer for apps.

Since we created appsfire, we do our best to invent stuff users and developers will love. And today we re announcing the very first mobile ad formats that allow developers to create momentum before they launch.

It is simple

• we broadcast a full preview of your app with your icon, video (we ll produce one if you don’t have any), price and description
• The user has the choice to be notified by push or email if he wants to
• We track the app store in real time for the release of your app
• When it is released, bingo! the user gets his notification