C’mon, you know this is ridiculous and a pitiful attempt to grab some attention!

ok at first glance it defintiely looks dodgy, but consider the facts:

The font is the same as kindle branding’s original font,
the orange used resembles (shock horror) fire - to my mind although bioth fonts are orange yours is definitely a darker shade than amazons,
the backgrounds white and grey.. are you serious?

Wow guys, I have no idea what you do but the douchebaggery of your official corporate responses and twisting of words will ensure that I never bother to determine it! Excellent work! Pro-tip: Hire a PR department and do not allow anyone else to participate in your publicly facing websites. BTW, the designs are only similar in that they say fire. Not even any stupid reflection going on or the same colors/weight/kerning etcetera.

You are retarded. The fonts are different, the colors are different, and having two toned text logos has been going on for centuries before your company existed. You are either willfully ignorant or a colossal douchbag. You should have probably spent the time posting this horse shit on teaching your graphic designer how to compress a .jpg properly.

you mean judge for yourself, unless you’re really concerned we’ll judge in groups

I don’t see any similarity except for the word fire here.. your logo has ‘appsfire’ as one word.. ‘kindle fire’ are two words.. the ‘i’ in your fire (pun intended) has blocks around it.. i don’t see any in kindle fire.. it’s written in plain font.. and they have been using this color for a long time.. http://www.puremobile.com/insiderblog/wp-content/uploads/2010/12/kindle-logo.png

So the question here is.. what are you so pissed off about? I think u have lot of free time these days.. why not focus this energy to come up with a new product idea?

Ahahahaha whining like a young virgin scared is obviously pathetic, for sure there’s one thing you’re definitely not good at is PR, you really should shut the fuck up as you’re already an embarrassment for your company…

Ouriel, I have real respect for your career path, I appreciate the man, but this post is incredibly pathetic and off the topic. I can’t understand your statement, and it’s scary to see how all comments disagree with you not counting the fact that you now remove and censor posts.

Too bad the discussion is not more constructive. Then again, collectively, lots of people need an outlet to express their strong opinions, whatever they are!

In the world of brand, it’s not a question who did what when, but rather, mind share.
Appsfire is the lesser know brand; between the two logos, type & colors are so similar that Appsfire risks being associated with the Kindle which actually is an “apps” device orthogonal to the ones we support right now (iOS + Android). No necessarily something that makes sense for us right now.Our reaction is as much naively genuine as it is legitimate and even strategically defensive.Large brands NEVER hesitate to crush smaller player with powerful cease and desist scare tactics if they see a cloud (pun intended) in their domination strategy. Here, we pulled the trigger first.
Anyways, have a good week-end ya’ll, trolls and friends, angry birds and board leaders…

You guys should honestly just get back to promoting AppsFire or making it bigger than the “3 million subscribers” you have. I’m sure your product is good but your claim is by far one of the worst I’ve ever read. Unless you own copyright on certain fonts and colours. Sorry if this sounds like all the other trash you seem to be getting. Good luck!

As a graphic designer with logo design experience, I’d have to say this is complete coincidence that they somewhat resemble each other. Neither logo is very unique. Ask ten graphic designers to design a two-word logo with the word ‘fire’ in it and eight of the results will look similar to both of these logos.

Logos have to be legible on a dark and light background with most clients choosing white or dark gray (or black) to display their final logo. Both logos use effects such as gradients that are common web trends.

As for the font and typography, it’s the same font they’ve been using for the kindle. The word-spacing and kerning in each logo is much different as well.

To be completely honest, when I looked at your logo I did not think of the Kindle Fire at all, so while hardly unique, be thankful that they’re just different enough Good luck to you!