Hi, we are re-blogging a very nice blogpost from Applingua, thank you for recommending us
The biggest challenge developers face is getting their app noticed. With an ever increasing number entering the App Store every day, it’s no longer as simple as being the first to market. Some time ago, Applingua was lucky enough to translate Appsfire, an app discovery and mobile advertising platform for iOS. Working together, it suddenly occurred to us what a good fit our two services are and how Appsfire could help our own clients sell more apps internationally.
How Appsfire works?
Appsfire has two hugely popular iOS apps (the flagship Appsfire app and App Deals) that help individuals discover new apps without having to trawl the cumbersome iTunes App Store. Users can discover the apps that are trending on Twitter or Facebook, share their apps with friends, get daily recommendations and receive alerts when developers make their apps free for a limited time. Perhaps one main reason that Appsfire’s users keep coming back is the ability to create lists of their favourite apps, called AppMixes, and share them with friends. There are also a few VIP / “celebrity” lists users can subscribe to, so users are sure to find the highest quality apps.
On the flip side of this app discovery environment is a mature mobile marketing platform. Developers can work with the guys at Appsfire to get their app(s) pushed to users’ phones. As these push messages are targeted to region and reach an audience that is primed to download apps, click-through rates are very high and result in a much more visible impact than other traditional advertising methods.
Why we recommend it?
It’s easy to envisage why we’d think Applingua’s own clients would be interested in Appsfire. One of the main reasons app developers localise their apps is to enter unfamiliar international markets. Translating their app and iTunes meta-data increases visibility not only in App Store search results but also to the plethora of country-specific blogs and media out there.
Appsfire takes this a step further. Among other things, developers can choose to target potential users in specific countries. This is especially useful if you’ve just localized your app and quickly want to raise awareness in that country or region.
Think users aren’t interested in getting apps pushed to their iPhone? Think again. Appsfire has been downloaded over 2.9 million times, representing every major App Store worldwide. Just recently the app was number 3 in the hugely competitive Italian Top 10 Free Apps Chart (thanks to Applingua’s Italian translation and a blog post on iSpazio). Appsfire regularly boosts apps into the top #50 of their respective category and often into the top overall rankings.
A visualisation of Appsfire’s ranking on the Italian App Store. Notice steady increase after localisation, and final push after marketing effort. Reached Number 3 in coveted Top 10 Free Apps list.We strongly believe Applingua coupled with Appsfire is going to propel your app both at home and internationally.
More info and interest form
The best way to understand how effective Appsfire can be to your sales figures is to download the free app yourself. Also check out testimonials from recent clients.
More information can also be found on the Appsfire website. You can also fill out an interest form via the banner (right), by clicking here, or emailing them. We certainly recommend that you do!
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