Author Archives: Ouriel

Introducing the first integrated feedback dashboard for apps

By Ouriel | Published: June 27, 2013

Appbooster, our Marketing and Engagement toolkit for apps is taking marks in the app landscape. It is used by 500 (great) apps live in the App store /Google Play store. Reaching well over 60 million unique users (up from 35m in January) and 30 million monthly active users. Today we’re adding another great reason to [...]

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Snapchat, welcome back!

By Ouriel | Published: June 23, 2013

18 days after an update that causes the app to lose all its appeal with users, Snapchat has finally fixed the bug that caused the app to crash. The App score is now back to a Shiny 93 (meaning RED HOT). The app before went down to 35 and collected hundreds of negative ratings/reviews. Not [...]

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Snapchat, you may raise a massive round, but you have a massive bug

By Ouriel | Published: June 9, 2013

Snapchat is supposed to raise a massive round of cash to start selling…mmm…something In the meantime users are massively unhappy and their latest update is causing lots of crashes and disfunction’s in the app. Up until now, the App had a good quality score (we call it App score). Well above 70.. But the latest [...]

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Beyond the Hype: App Discovery and App promotion need better quality standards

By Ouriel | Published: May 4, 2013

This blog post was originally published on TheNextWeb All eyes on App discovery: suddenly, because of what happened to a single app promotion company (ref. appgratis), the background noise indicates that everyone is now concerned about the entire field of app discovery: what it means and how it should work. It is surprising that this [...]

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Trouble in app discovery land? What about Appsfire?

By Ouriel | Published: April 10, 2013

With all the commotion and confusion (cf. the appgratis case, Appshopper last year), we wanted to reiterate and clarify how Appsfire works. Some have raised legitimate questions about us and our future, while others will also start imagining things. First and foremost, let’s review what Appsfire is all about: The Appsfire app is a non-paid [...]

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Deals and Fake Deals

By Ouriel | Published: April 9, 2013

Real life scenario You receive a flyer at home with a special discount on Jack Daniels at your favorite store. 50% off today. You arrive at the store. You look at the shelf price of your upcoming alcoholic beverage. It displays the 50% off sticker. Cool!     Hmm…Wait. You’re looking closer and the actual [...]

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Introducing “App for Cash”, a new standard of App Discovery

By Ouriel | Published: March 31, 2013

“Freemium is not what it used to be” “How can i pay my Palo Alto rent, only with a Free app” “It’s just too hard to make money today” “App Discovery just sucks. Appsfire, Please do something!..” Those are some private quotes we’ve been collecting from App Developers for the past 3 years. Developers need [...]

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Unpaid app discovery

By Ouriel | Published: March 27, 2013

We wanted to address a topic we re often asked about, but that is not very well understood in our industry. App discovery is a jungle but it does not mean every single service that labels itself “app discovery” operates by the same rules. You can find two categories of discovery services: paid discovery services [...]

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Mailbox - the case of a reservation system

By Ouriel | Published: February 8, 2013

Mailbox is quite unique in the App landscape. They managed to get massive traction (top 5 in many countries including USA) in the App store without have a product that is actually available to most users (and obviously without spending a dime in marketing) Mailbox is promising to revolutionise the way we’ll use email (Gmail [...]

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Growth

By Ouriel | Published: January 14, 2013

2012 has been a tremendous year at Appsfire and we wanted to share some key figures with you: 9 million downloads of our App (mostly on iOS) 50,000 ratings in the App store across all stores (with an average of 5 stars in many stores like USA), and lots lots lots of super Reviews / Videos [...]

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