Category Archives: app store

2012: A Year in App Store (Infographic)

By Ouriel | Published: December 17, 2012

So much has happened in 2012 in the App Store. Tons of new apps, a new iTunes Store design on iOS6 and the Mac. We thought now would be a good time to get some perspective and look back at this very healthy and very busy app economy. Before you dive into our insanely amazing [...]

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Appsfire at the i7summit, Chantilly, France, this October 10-12.

By Sofia | Published: October 8, 2012

  Yann Lechelle, co-founder of Appsfire, will be discussing the “Wild New World of Apps” at the i7 Summit in Chantilly, France, this October 10-12.   i7 Summit is a global conference celebrating technology, innovation, entrepreneurship, and society. Yann will be among 350 participants representing hundreds of established and up-and-coming companies all sharing the same [...]

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Reaching for the sky, shooting stars… or the cost of a crashing app!

By Yann Lechelle | Published: September 17, 2012

We told you so before, we’re obsessed with ratings, rankings, so much that we’ve created our own all encompassing App Score; the reason we care so much is partly because we have a very successful iOS app out there, used by millions of users, with near religious recurrence - and we keep tabs on general [...]

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Is letting answering to App store user reviews a good thing for developers? No

By Ouriel | Published: June 22, 2012

So Google is now letting (some) Developers answer to users review. Most think this is a good idea and even call Apple to do the same thing. But this is not the right problem to solve. The problem is not the review system being frozen (and gameable). The problem is the lack of discipline of [...]

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Straight from the Labs: Introducing Appstein to Help You Download More Intelligently

By Ouriel | Published: June 21, 2012

What you see in our major product lines - our mobile apps, App Booster - is just the tip of the iceberg. Below the surface there’s a lot of data and intelligence about apps, and we’ll often leverage this to come up with interesting lab experiments. Sometimes these experiments remain internal, but often we share with [...]

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Facebook app center: what’s not being said and asked

By Ouriel | Published: June 8, 2012

Yes. We heard about Facebook app center. We read the news. But a lot of critical information and questions have been ignored. So we’re going to ask and lay out a few points here:   Facebook app center is NOT an app store: an app store means hosting apps, enabling delivery/download and transaction. Facebook App [...]

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Better advertising by aligning with user mindset: Google vs. Facebook vs. Appsfire

By Yann Lechelle | Published: May 20, 2012

Chris Dixon has a point when he analyses that Google is more efficient at monetizing AdWords than Facebook monetizing display ads despite a much greater number of page views. We believe that the Appsfire model binds very well with that argument: our advertising model is directly aligned with the intent of our users. Indeed, Appsfire [...]

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Is App Discovery broken? you bet it is [hard fact infographic]

By Ouriel | Published: February 15, 2012

All app developers know it: it is hard to get discovered. But it will get worse before it gets better. Why? because there is more and more apps and because the native discovery mechanism built in the App Store are limited. Rankings - regarded as the most popular discovery mechanism - are limited and gamed: [...]

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The perfect 5-star app?

By Yann Lechelle | Published: February 9, 2012

Making great apps is so hard. We’re never sure we manage to do it right. But we strive to. And today, it is with great amazement that we discover what our effort has led to… We try to stay humble and we iterate a lot, we incorporate user feedback, we look at stats, we iterate [...]

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Dear Apple, is it a freeze or is it not?

By Ouriel | Published: December 27, 2011

update on web 28/12: although the freeze was supposed to end up tomorrow dec 29th, we observe rankings are dynamically changing everywhere back again and that app updates are popping up.. We’re are observing very erratic behaviors in the app store that is creating confusion for end users and developers. Apple clearly informed the developers [...]

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